15 Best AI CRM Tools for 2024

In the artificial intelligence business world, so much has been happening in CRM systems. In this way of navigating 2024 through customer relationships and automating repetition through deeper insights into what customers do. AI CRM tools are now needed for the improvement of customer relationships, automation of repetition tasks, and deeper insight into consumer behavior.

What is AI in CRM?

Artificial intelligence in CRM means complex algorithms of machine learning and natural language processing. Which coordinates with predictive analytics in traditional customer relationship management systems. In that sense, the system becomes a normal CRM transformed into an intelligent system that understands the behavior of customers, and their trends of actions, and can even automate very complex procedures. 

With such potential, AI-powered CRM tools can polish enormous volumes of customer data and extract trends from them and deliver actionable insights that could not be reached manually.

Key Features to Look for an AI CRM Tools

Predictive Analytics

One of the advanced technologies is Predictive analytics using a sophisticated AI CRM-based predictive analytics tool to analyze the behavior of customers, the sales trends as well as predict possible risks. This feature helps the businesses to make predictions about their customers and assistance in preventing such from leaving. 

Lead Scoring Automatic

The new AI based CRM tools use lead scoring with advanced algorithms that evaluate automatically and rank possible customers based on the probability of conversion. It scores leads appropriately on various factors like an individual’s engagement level, demographic data, behavioral patterns, and so on, by using a machine learning algorithm.

Natural Language Processing

NLP capabilities help CRM systems to understand human language in both written and spoken forms. This powers the use of chatbots, email analysis, and sentiment analysis tools, creating a much more natural and very efficient form of customer interaction. 

Powerful workflow automation

Workflow automation with AI-driven workflow is much beyond the fixed, rule-based systems. These tools can learn from patterns of activity and dynamize workflows in real-time, data to the outcome, they include automated tasks like replying to email assignments and optimized processes that hugely lessen human workload without losing personalization.

Customer Journey Mapping

Advanced tools provide very insightful information on the customer journey by observing touches that take place through more than one channel. By doing this they learn to understand the full journey of the customer experience, and pain points, and optimize the interactions at every step of their relationship.

Benefits of AI CRM Tools Customer Experience Enhancement

These Tools significantly improve the experience of customers. They offer scaled-up personalized interaction with customers, which businesses using this system can use by analyzing customers’ preferences, previous interactions, and behavior patterns to deliver customized experiences, resonating with individual customers and hence increasing their satisfaction and loyalty.

Increased Sales Productivity

AI tools increase the productivity of the sales force, to begin with, through automated routine tasks and actionable insights. Customers’ mundane questions, scheduling, and even data entry should be relegated to the system even as the reps focus on high-value activities. 

Cost Reduction

The automated and efficient machinery of AI saves a huge percentage of the operational costs of companies using AI powered CRM. All elimination of manual entry, quicker response time, and accurate well-planned service would sum up long-term savings.

Scalability

The CRM are more scalable. They can handle more customers without necessarily forcing many times more effort. The system absorbs any incremental workload and allows companies to scale operations while avoiding deteriorating the quality of services.

Competitive Advantage

AI Customer relationship Management tools based on AI give immense competitive advantage to organizations because of the ability to respond more rapidly and better to market trend changes, which further helps in serving customers satisfactorily. The systems give insights to companies to predict and then change according to industry trends.

Top 15 AI CRM Tools for 2024

 1. HubSpot

Being the leader in customer relationship managment system, HubSpot is offering an all-inclusive end suite fully integrated tool that covers marketing, sales, and customer service. Empowered with high-end lead scoring, predictive analytics, and content automation through AI capabilities from ChatSpot.ai, this platform is preferred over competitors for detailed customer insights using its advanced analytics dashboard as well as excellent marketing automation features.

The constant innovation commitment of HubSpot linked update of multiple features and the integration of the latest AI technologies- makes it a very versatile tool for the use of companies of all sizes. 

Key Features:

• AI Engine Content Generation and Optimization
• Predictive Lead Scoring and Analytics
• Automated Workflow Management
• Full Marketing Automation
• Advanced Reporting and Analytics Dashboard
• Intelligent content personalization

Pros

• Nice user-friendly interface
• Highly integrated
• Very powerful free plan
• A good suite of marketing tools
• Best-in-class customer service
• Innovative community and knowledge base

Best for: 

• Small to large businesses who need a CRM that has it all with AI

Pricing:

• Free CRM features
• Starter: $45/mo
• Professional: $800/mo
• Enterprise: $3,600/mo

Website: 

www.hubspot.com

2. Zoho Corporation

The AI assistant Zia is integrated with Zoho CRM. Here, classical CRM functionalities meet creative AI capabilities. A fully functioning CRM tool automatically supports mixed sales processes and customer communications across a wide range of channels; an AI engine provides smart lead scoring, as well as detection of anomalies, coupled with predictive sales forecasting.

Zoho continues to stay focused on its integrated business solution with seamless connectivity from third-party tools and all other applications in Zoho. It is mobile-first so that the most critical customer data and AI insights reach teams on the go but permits businesses to personalize the system according to their needs.

Key Features:

•  Zia AI assistant
• Intelligent Insights
•  Automated workflow management
•  Advanced analytics and reporting
•  Multichannel customer engagement
• Sales forecasting and performance metrics
• Mobile CRM capabilities

Pros: 

• Affordable pricing
• Rich customization options
• Powerful mobile application
• Excellent ecosystem for integration
• Integrated social media management
• Highly advanced automation

Best For: 

• Small to medium-sized businesses seeking affordable AI-based CRM systems

Pricing:

• Standard: $14/user/month
• Professional: $23/user/month
• Enterprise: $40/user/month
• Ultimate: $52/user/month

Website: 

www.zoho.com

3. Pipedrive

Pipedrive has emerged as a major leader and one of the best AI- CRM tools which is mainly focused on sales pipeline management and automation. Pipedrive AI can be used to smooth sales processes and provide actionable insights towards better decision-making. It consists of a contact data enrichment that is smart and automatically generates leads from the intuitive visual pipeline interface.

Pipedrive AI powers the sales assistant: one can always identify promising opportunities, automate routine tasks, and know exactly what to do next. Their strength lies in being very simple yet integrating some of the most interesting AI functionalities for great use within sales-focused organizations.

Key Features:

• The AI-powered Sales Assistant
• Intelligent Contact Data Enrichment   
•  Visual Management of Sales Pipeline
•  Auto Generation of Leads
•  Sales Forecasting
•  Tracking of Communications

Pros:

•  User-friendly interface   
•  Great mobile application
•  Clear visual representation of the pipeline
•  Effective email integration   
•  Customizable workflows
•  Features are updated on a regular basis 

Best for: 

• Teams and organizations that are interested in focusing on pipeline management but are more sales-focused

Pricing:

• Basic: $14.90/user/month
• Advanced: $24.90/user/month
• Professional: $49.90/user/month
• Enterprise: $99/user/month

Website: 

www.pipedrive.com  

4. Salesforce

Salesforce follows the lead in the enterprise AI CRM tools with its Einstein AI platform, offering unmatched artificial intelligence in its whole suite of products. Deep learning algorithms via the platform analyze swathes of customer data to deliver predictive insights and automated recommendations. For sales force prediction, lead scoring, customer service automation, and marketing optimization, AI goes further for the company.

This system is an industry-standard in processing complex data sets while retaining user-friendly interfaces. The sheer scale of the customization options and a robust ecosystem for third-party applications give businesses infinite options for scalability and adaptation in their CRM solutions.

Key Features:

• Einstein AI predictions and recommendations
• Advanced analytics and reporting
• Automated workflow management
• Intelligent process automation
• Customer journey mapping
• AI-powered marketing automation

Pros:

• Comprehensive feature set
• Extensive customization options
• Great ecological systems of integration
• Excellent security features
• Innovative AI features
• Awesome community support

The Best For: 

• Large-scale corporations and institutions require deep personalization as well as extra strength for AI.

Pricing

• Essentials: $25/ user/ month
• Professional: $75 /user/month
• Enterprise: $150/ user/month
• Unlimited: $300/ user/ month

Website: 

www.salesforce.com

5. Zendesk

From a simple help desk tool, Zendesk evolved to become a full-fledged AI CRM powerhouse where the power of an advanced customer service automation and support tool was finally delivered. Analyzing interactions with customers through different channels, the AI engine generates intelligent routing, automated responses, and predictive insights in this regard.

It’s very advanced algorithms and back-end machine learning will be capable of identifying customer sentiment, prioritizing tickets, and suggesting the most suitable solutions to some of the frequent problems. Zendesk connects data pertinent to the customer at various touchpoints, hence basically providing a holistic view of all the journeys that the customer happens to undertake-majorly helpful in saving time on replies and high-quality service delivery through capabilities to automate. 

Key Features:

• AI-based ticket routing
• Auto-answer suggestions
• Sentiment analysis
• Predictive customer satisfaction score
• Omnichannel support
• Advance analytics dashboard

Pros

• The customer support feature is excellent
• Good automation strength
• User-friendly interface
• Rich reporting
• Enough amounts of integration
• Scalable solution

Best For

• Companies that concentrate on excellence in customer service and support automation

Pricing

• Suite Team: $49/agent/month
• Suite Growth: $79/agent/month
• Suite Professional: $99/agent/month
• Enterprise: Custom pricing

Website: 

www.zendesk.com

 6. Insightly

It combines the best of project management and advanced AI CRM tools, all amplified by AI-driven insights and automation. An intelligent system provides the framework behind the platform to help businesses keep track of relationships with customers from the lead capture throughout their lifecycle to completion. Capacities in linking relationships automatically map connections between contacts, organizations, and opportunities.

This site shines in giving business intelligence dashboards that are customizable, with real-time sales performance and customer engagement insights. In features for delivering projects, Insightly is still the leader and has no equal in this regard for CRM applications. Easy transitions from selling into a project are guaranteed from insights that the platform provides.

Key Features:

• AI relationship mapping
• Automated workflow management
• Project integration for management
• Dashboards for business intelligence
• Email tracking and email templates
• Mobile access on CRM

Pros

• Good project management features
• User-friendly interface

• Comprehensive mobile app
• Custom report builder
• Seamless G-Suite integration
• Milestone tracking

Best For: 

• Small to medium-sized businesses with CRM and project management

Pricing:

• Plus: $29/user/month
• Professional: $49/user/month
• Enterprise: $99/user/month

Website: 

www.insightly.com

7. Creatio

Creatio is a unique low-code platform with the best AI CRM tools and capabilities. It is designed for businesses that need to quickly react to the market dynamics and automate customer-facing processes. The platform has its AI engine to deliver intelligent process automation, predictive analytics, and next-best-action suggestions.

Sophisticated algorithms of machine learning allow optimizing the sale processes, marketing campaigns, and service delivery due to this tool. Creatio is especially useful for those organizations who appreciate process management in business and tend to smooth difficult workflows without losing personalization even to one degree. 

Key Features

• Low-code automation platform
• AI-driven process optimization
• Predictive analytics

• Dynamic case management
• Marketing campaign automation
• Visual process designer

Pros:

• Customized option
• Strong process automation
• Industry-specific solutions
• All training resources available
• Regular updates on the platform
• High-security features

Best For: 

• Mid-sized to large-sized companies that need customized process automation.

Pricing:

• Studio: $25/user/month
• Sales: $30/user/month
• Marketing: $30/user/month
• Service: $35/user/month

Website: 

www.creatio.com

8. ActiveCampaign

Active Campaign is known for having high marketing automation abilities improved with AI combined with strong CRM features. With predictive sending and content optimization algorithms, the site makes sure it is reaching the maximum audience with its offerings across all channels. The machine learning functionalities in ActiveCampaign range from lead scoring to customer segmentation and predictions about win probability value added in data-driven marketing strategies.

The flexibility to adapt to change while ensuring highly personalized experiences for customers is what puts the strength of ActiveCampaign into automated sequences. This often focuses on automation and integration capabilities that help make the platform an effective choice for businesses looking to expand their marketing efforts.

Key Features

• AI-Powered Email Marketing
• Predictive Sending
• Machine Learning-Driven Segmentation
• Automated Customer 
• Journey Map
• A/B Testing
• Reporting Capabilities and Analytics

Pros

• Highly powerful automation builder
• Extremely flexible integration options
• Deep contact tracking
• Strong email marketing feature
• Flexible pricing structure
• Extensive support resources

Best for: 

• Businesses that highly focus on email marketing and marketing automation

Price:

• Lite: $29
• Plus: $49
• Professional and Enterprise:$149, 
• Enterprise- Custom pricing, respectively.

Website: 

www.activecampaign.com

9. Spin Technology, Inc.

Spin Technology can offer high-level AI security and data management capabilities in the sphere of CRM systems. The company maintains a sharp focus on the security of critical customer data but allows efficient relationships to be managed. It uses AI algorithms that detect security threats, stop them from penetrating in, ensure full compliance, and make the best data backup processes possible.

This innovation of CRM security through automatic risk assessment, ransomware protection, and intelligent data classification has uniquely prepared it for organizations dealing with the sensitive information of their customers. Major CRM platforms, on account of integration capabilities by Spin Technology, provide additional security and management features to existing systems.

Key Features:

• AI-based security monitoring
• Automated management of backup
• Smart threat detection
• Automating compliance
• Classification of Data
• Tools for assessing risks

Pros

• It has strong security features, 
• automated compliance
• easy integration
• comprehensive backup solutions
• frequent security updates, and 
• comprehensive audit trails.

Best For: 

• Organizations that view data security and compliance as essential for their CRM activities

Pricing:

• Professional: $3/user/month
• Business: $5/user/month
• Enterprise: Custom pricing

Website: 

www.spin.ai

10. Freshsales

Freshsales is one of the best tools providing a great modern AI-powered CRM experience through its AI CRM assistant named Freddy. This platform merges advanced analytics and user-friendly design to enable you to have actions and the ability to automate routine sales work. Freshsales’s AI function includes intelligent lead scoring, activity capture, and predictive contact enrichment, which makes it largely ideal for sales teams who work with a focus on efficiency.

Freshsales maintains contextual insights in customer interactions and helps the salespeople make decisions right on time, having the data to support those decisions. This has made the platform to be simple on complex processes and high-sophisticated AI functionality. 

Key Features:

• Dialler and email
• AI Lead scoring
• Advanced analytics reporting
• Automatic workflows management
• Contact enrichment

Pros

• User friendly
• Tightly integrated communication tools
• Strong mobile
• Customizable dashboards
• Very inexpensive
• Quality customer care

Best for: 

• Sales teams that need an easy-to-use, AI-based CRM

Pricing

• Growth: $15 per user per month
• Pro: $39 per user per month
• Company: $69/1 user per month

Website: 

www.freshsales.io

 11. Keap

Keap formerly Infusionsoft provides a complete AI-powered CRM, tailored specifically for small businesses and entrepreneurs. It runs across sales, marketing, and customer service functions with a singular approach to managing all aspects of the relationship. Its AI-driven features include smart contact segmentation, follow-ups, and more behavior-based marketing campaigns.

Keap’s strength lies in the simplification of sophisticated marketing and sales processes through intelligent automation but still letting customers’ personal touch points shine. The intuitiveness of its design and functional feature set also impressed it to cater to the needs of small businesses.

Key Features:

• Smart client management
• Automated marketing campaigns
• Sales pipeline automation
• Invoice and payment processing
• Behavior-based automation
• Advanced reporting tools

Pros

• Easy-to-use interface
• Strong automation capabilities
• Integrated e-commerce features
• Comprehensive training
• Mobile accessibility to any location at any time and on any device
• Intelligent email marketing

Best For: 

• Small businesses and Entrepreneurs who require automated marketing and sales solution

Pricing:

• Pro: $129/month
• Max: $199/month
• Custom: Negotiable

Website: 

www.keap.com

12. Apptivo

Apptivo is one of the flexible AI CRM software that comes with flexibility and full functionality. It uses AI business processes in sales, project management, and customer service operations to have all things run smoothly and effectively. Its intelligent system provides automated task management, predictive analytics, and customizable workflows that align with specific business needs. The strength of Apptivo is that it takes a modular approach.

A company can scale up the CRM implementation while keeping data flow integrated in all modules, at the same time. Such platforms will come in handy to businesses with other demands on operations because they emphasize customization and integration.

Key Features:

• AI analytics
• Custom apps development
• Workflow automation
• Project tracking
• Chain management
• Invoicing and billing integrated

Pros:

• Hyper customizable
• Full feature set
• Competitive Pricing
• Sturdy mobile support
• Exemplary customer service
• Frequent updates

Best For:

• Expanding business to meet demands of flexible and customizable CRM solution

Pricing

• Lite $8/user/month
• Premium $12/user/month
• Ultimate $20/user/month
• Enterprise: Custom pricing

Website: 

www.apptivo.com

13. Microsoft Dynamics 365

Microsoft Dynamics 365 is also one of the best AI-powered CRM solution at the enterprise level, allowing for complete use of the Microsoft Cloud infrastructure and capabilities in AI. The system natively integrates into the Microsoft ecosystem and delivers deep customer insights through its AI-driven analytics engine. Its business intelligence approach encompasses predictive modeling, automated lead scoring, and intelligent process automation.

Hence, with the ability to have such interfaces that are user-friendly yet capable of handling complex business processes, the platform holds great value for large organizations. It integrates Microsoft Dynamics with Power Platform so you can achieve many kinds of customization and automation.

Key Features:

• AI-based Business Intelligence
• Customer data platform
• Mixed reality capabilities
• Predictive analytics
• Automated customer insights
• Integrated Power Platform

Pros:

• Deep integration with Microsoft
• Advance AI
• Rich in customization options
• Security features
• All the Training resources available
• A global network of support

Best For: 

• Large businesses that need holistic business solutions

Pricing

• Sales Professional: $65/user/month
• Sales Enterprise: $95/user/month
• Customer Service Professional: $50/user/month
• Customer Service Enterprise: $95/user/month

Website: 

dynamics.microsoft.com

14. SugarCRM

SugarCRM is a fully devoted one of the best AI CRM Tools. It provides advanced AI capabilities throughout its whole ecosystem. The platform provides predictive analytics, natural language processing, and machine learning capabilities, toward the aim of enhancing everything concerning customer relationship management. Its advanced algorithms comb through huge amounts of customer data to identify patterns and provide actionable insights, even automating the most intricate decision-making.

Einstein AI is unquestionably the industry leader in AI-driven CRM tools. It learns not only from organizational data patterns but also from built-in privacy and security considerations. Knowledge potential through the insights and recommendations will keep improving day after day.

Key Features

• Predictive lead scoring
• Opportunity insights
• Automated activity capture
• Natural language processing
• Image recognition
• Suggested next best action for

Pros

• Artificial intelligence functionalities
• Compactly integrates with Salesforce
• Automated Insights
• Delivers real-time predictions
• Comprehensive security
• Self-improving

Best For: 

• companies using Salesforce and are looking to invest in the best AI powers

Pricing:

• The software is available in most versions of Salesforce
• Most of its add-on features are available
• The price depends upon the individual needs of users

Website: 

www.sugarcrm.com 

15. Vtiger

Vtiger is an AI-powered CRM platform catering to a global marketplace by offering end-to-end solutions to customers in the management for businesses of all sizes. This platform makes CRM functionality follow modern AI, allowing intelligent automation in all sales, marketing, and support procedures. It enhances lead scoring, customer segmentation, and predictive analysis with the use of its machine-learning algorithm.

Customization and workflow automation are what make Vtiger exceptionally valuable to organizations looking to maximize the efficiency of their customers’ relationship processes. The way it approaches its platform allows companies to start with minimal features and build up toward advanced capabilities as needed and when needed.

Key Features:

• AI-driven analytics
• Automatic Workflow Management
• Customer Journey Map
• E-mail Integration
• Project Management
• Mobile CRM

Pros

• The price plan is affordable
• It is highly customizable
• It provides great automation
• It has good reporting features
• Great customer support
• They keep updating the platform regularly

Best for: 

• Small and medium companies looking for a budget-friendly AI-powered CRM

Pricing:

• One Professional: $30/user/month
• One Enterprise: $42/user/month
• One Ultimate: $60/user/month

Website: 

www.vtiger.com

How to Choose the Right AI CRM for Your Business in 

Consider here the size of the team, industry-specific needs, and possible growth for your team. This would then help to reduce the options of platforms to fit within the goals of doing business and internal expectations.

Review of AI Capabilities

All AI capabilities are not equal. Find what will best fit your organizational needs for this selection of the best Ai CRM tools. Ask if the functionalities can predict customer behavior and sales trends using predictive analytics. 

Integration Requirements

Compatibility with already installed technology is another critical consideration in determining the overall effectiveness of your CRM system. Check if the AI CRM platform can integrate well with the email systems and other marketing tools and all applications that exist in business. 

Measure User Experience

An advanced AI capability is essentially a valueless measure when your team is unable to effectively employ it. Look for platforms with intuitive interfaces and crystal-clear navigation systems. 

Measure Scalability Possibilities

Your CRM should scale with your business. Therefore, you’ll need to examine the scalability of the platform in terms of user capacity, data storage, and the availability of the features. 

Research Data Security and Compliance

For sensitive customer data passing through AI processes, the issue of security is at the top. Check all these on fronts: whether they encrypt data? And what about access controls? Are there any compliance certifications? 

Keep Cost of Ownership in Mind

Also, do weigh the cost against possible implementation costs, training required, and whether or not customization might be necessary. Many systems incur overhead costs for hardware and even other supplementary software. 

Conclusion

Selecting the best AI CRM tools for your business in 2024 requires very careful consideration of several factors. It should meet immediate needs, though it should come with room for growth and adaptation. That is therefore why the best system for you should provide a great balance between sophisticated AI functionalities and rich security features and not forget a simple interface that fits into your budget constraint. 

FAQs

How long is the average time taken to implement AI CRM solution?

It is dependent on the complexity of the system and the size of your organization. 

Do AI CRM systems integrate with legacy software?

Most of the current AI CRM products support legacy system integrations via APIs and middleware solutions. 

How long does the average ROI take on AI CRM tools implementation?

Most companies would expect to achieve ROI in 6-12 months.

Do AI CRM systems customize to particular industries?

Yes. Industry-specific customization options or industry-specific templates already prepared for specific industry sectors.