Wow!, Momo is one of India’s biggest and fastest-growing QSR brands that has revolutionized the way people in the country eat their favorite street food, the momos. The brand was started in 2008 and mostly grew to the very top by offering an interesting menu with twists which include; chocolate momos, tandoori momos, and momo burgers (Moburgs). Blending authentic tastes with innovation, Wow! Momo has been able to melt many people, especially outside taste buds and win their hearts.
Having increasing popularity and expanding its network across the country, Wow! Momo has become one of the most promising franchises for those willing to start their own business. With the projection of a growing market in India and increasing tendencies for urban consumers to embrace Quality Fast foods, it is beneficial for an intending investor to invest in a Wow Momo franchise.
Franchising is developed as a very viable but at the same time not very costly and risky business, which allows reaching the potential investors who are ready to use the solid brand name together with the description of how this business works, and what advantages and support they will get. Opportunities are there for establishing a kiosk, a dine-in outlet, or a simple takeaway counter, therefore, the opportunity is ideal for all types of business motives and capital.
How much Wow Momo franchise costs, how much you need to invest to acquire it and what you stand to gain from your investment before contemplating the idea. The following article explores the costs of starting a Wow! Momo franchise and potential revenues before franchising with this entertaining food chain and joining one of the market’s most dynamic and promising brands.
About Wow! Momo
Before proceeding further let’s see what makes Wow! Momo the heart of the discussion.
Wow! Momo is one of the largest service restaurant chains in India majorly focused on momos with shades of Tandoori momos, Chocolate momos, and Moburgs among others. First established in the year 2008 by Sagar Daryani and Binod Homagai in Kolkata, the brand has expanded miles and it has become popular in the nation.
Wow! Momo is creativity and quality delivered, it has revolutionized how the Indians relish this iconic food on wheels. There are currently over 500 outlets spread over 20 plus cities that are located in malls, high streets, and tech parks attracting a wide demographic.
Further, having offered momos as a specialty, Wow! Momo has gone ahead and added rice bowls and drinks into its offerings thus making the store a one-stop eatery. Able to sustain growth due to its key values: innovation, customers, and quality; its competitiveness in the food and drink industry has been established.
At present, Wow! Momo is a leading QSR brand that not only franchises its business to prospective businessmen but also plays an active role in the growth of the fast food sector in India.
Here are the details for WOW Momo franchise cost in India
Now, Wow! Momo is one of the dominant players in the fast food segment and has a favorable offer for franchising for those who are interested in opening a QSR business in India. The initial cost of opening a Wow! Momo franchise depends on the form of the outlet, and the areas of the store and starts from ₹ 15 Lakhs to ₹ 30 Lakhs. Such investment consists of numerous factors that enable the start-up and running of a good franchise.
- Franchise Fee: This includes the one-time franchise fee of ₹ 3 Lakhs to ₹ 5 Lakhs which makes the franchisee liable for the use of the brand Wow! Momo name, menu, and formats support.
- Setup Costs: The large investment encompassed by the setup cost involves interior décor, kitchen, and items such as signs and brands. Depending on the outlet size, it costs anything between ₹ 10 Lakhs to ₹ 20 Lakhs.
- Kitchen Equipment and Furnishing: Quality equipment required for preparation and storage of momo and other attraction counters also cost around ₹ 5 Lakhs to ₹ 7 Lakhs.
- Operational Costs: There are child care costs, starting stock, staff recruitment and training which need extra cash inflows. These costs include monthly expenses incurred for meeting staff hiring and training needs, and goods or services inventory management among others, while they are important and have repercussions on the organization’s operations, they may not be fixed.
- Royalty Fee: Wow! Momo may take a royalty fee of 6–8% of monthly sales or turnover, for brand development, advice on operations of new outlets, and national marketing.
This investment also aims at making the franchisee’s portfolio complete to enable franchise operations. Most of the franchisees have an average revenue of ₹ 6 Lakhs to ₹ 12 Lakhs per month and a net profit of 20–25% and should be able to recover franchisee investment in 2–3 years. This makes Wow! Momo is an attractive and lucrative growth business opportunity in India’s fast-growing food services sector.
| Area of Investment | Expense | Description |
Franchise Fee | ₹ 3 Lakhs to ₹ 5 Lakhs | One-time franchise fee. |
Set up Cost | ₹ 10 Lakhs to ₹ 20 Lakhs. | Comprises of interiors, kitchen, sign boards and other setup costs based on size of outlet. |
Kitchen Equipments | ₹ 5 Lakhs to ₹ 7 Lakhs. | Attractive Counters and specialised equipment needed to prepare momos. |
| Operational Costs | Depends on the outlet size. | Needed for staff hiring, training, stock and inventory restoration and other operations. |
| Royalty Fee | 6-8% of monthly income. | Required for brand development and marketing. |
Profit Potential
There is tremendous profit opportunity because aspects such as a well-established brand image, new products, and enhanced focus toward QSR food in India are reflected in a Wow Momo franchise. Here’s an overview of its profit potential:
1. Average Monthly Revenue: This clearly illustrates that on average an outlet of Wow Momo sells ₹6 Lakhs to 12 Lakhs per month in terms of turnover pegged with the location, area and traffic of the outlet. Most stores perform well where there is a lot of human traffic for instance in malls business areas, and commercial centers.
2. Profit Margins: At present, franchisee Wow Momo restaurants can earn 20-25% gross profit excluding rent expenses, employees’ wages and salary, food costs, and royalty fees. This is still high for a fast-food restaurant model ROA should be lower.
3. Break-Even Period
From the normal repeated income and appropriate operation, a great number of franchisees are capable of amortizing initial costs in 2-3 years. Others are high customer retention, and favorable localized marketing combined with perfect operating cycles to minimize time of breaking even.
4. Profit Linkage Factors
- Innovative Offerings: The kind of products like Moburgs and dessert momos sell to different categories of people and make sales.
- Brand Recognition: Moreover since wow momo has many outlets all over India customer confidence is high and thus the number of people to be reached is greater.
- Scalability: The units could even be stretched across several outlets at once thus ensuring the highest possible profits.
Looking at the light of quality service and operational support of the brand; Wow Momo has every possibility to turn into a highly profitable venture for its franchisees.
Steps to Start a Wow Momo Franchise
Step-1 Research and Initial Inquiry:
The first process is to implement an assessment of the Wow Momo franchise opportunity. People who want to invest should use the telephone and physically visit their World ancillary franchise headquarters to get a complete disclosure of investment and all other necessary information.
Step-2 Application Submission:
This method is recommended to be taken with the intention the making an application through expressing an interest in becoming a franchisee. Sometimes it requires submitting your financial experience, your prior experience in business and the business niche you wish to be in.
Step-3 Site Selection and Evaluation:
Thanks to Wow! Momo, you will be able to find a proper location for your outlet based on such parameters as intensity, area, and clients. The site must be compliant with the brand image of the company that is hosting the site.
Step-4 Franchise Agreement:
After approval of the location, you’ll need to sign a franchisor-franchisee agreement and then the modality mode of operation that the two parties will undertake.
Step-5 Training and Setup:
Training Your training will look at how the restaurant is managed, food preparation and handling of customers among others. In addition, the brand can work with designing the outlet starting from inside, including the kitchen, and in branding.
Step-6 Staff Hiring:
Hire the employees you want for the restaurant such as cooks, waiters and managers. The team can also be trained at Wow Momo.
Step-7 Launch and Marketing:
After having at least one outlet start it across the local media campaign with the help of ‘Wow Momo’. The brand will help to generate some desire towards the product and get consumers in the door.
Step-8 Ongoing Support and Operations:
Here are the operational supports, which you will be entitled to after the launch of your stores from Wow Momo; They will supply inventories to your stores, marketing support and employee training after every particular period.
These steps simplify the process on how to go about by establishing the Wow Momo franchise and increases its likelihood of success.
Assistance from Wow! Momo
Wow! To Momo, the growth of the franchisees is paramount, and as such, there is strict support across all the key areas of business needs. Such broad support helps the franchisees to concentrate on providing good quality dishes and satisfying customers’ expectations thus making this business model profitable and successful.
- Training: Wow! Momo offers intensive training sessions to all its franchise workers, especially on the aspects of food handling, human relations and cleanliness, and work flow. For this reason, every outlet is responsible for ensuring that it delivers only the best quality as is expected of the brand.
- Branding: Being one of India’s familiar QSR brands, Wow! Momo has a great reputation, hence the company uses it as one of its tools in sourcing customers. Being associated with the brand, franchisees get to capitalize on the identity in the zones with high traffic, including malls and business districts. Through the differentiation strategies adopted such as branding and menu, customers keep coming for their meals and snacks hence creating product differentiation.
- Operational Assistance: Wow! The technical support that Momo offers includes the basic habitual services that are needed continuously such as the procurement and supply chain services, services that will help the hospital manage its inventory, and services that will help them recruit more employees. This saves the franchisees a lot of time, money, and effort that can be deployed to the actual business of growth.
- Marketing: The brand also assists franchisees in local promotional strategies to create customer traffic and boost recognition within the region. In addition, Wow! It works at the national and regional levels and involves traditional and digital media to manage branded marketing campaigns for enhanced traffic to Momo stores.
With this strong backing, the franchisee runs his business efficiently, and may work for brand equity as well as high profitability which all make WOW! Momo provides a credible and mutually beneficial system of franchising.
Get in touch
Website: www.wowmomofranchise.in
E-mail: support@wowmomofranchise.in
Contact Number: +91-9903034834
Address: 2E, Raja Subodh Chandra, Mallick Rd, Bidhanpally Jadavpur, Kolkata, West Bengal – 700032, India.
Risks and Challenges
Initial Investment: We may need to invest a huge sum (15-30 lakhs) initially as the cost and it may take some time to get a break even depending on the sales and area.
- Royalty Fees: Royalty payments are fairly constant and small but cut deeply into the net, which can translate into future losses of money.
- Location Dependency: The bulk of earnings that the franchisee generates are influenced by the location and traffic. The choice of a site may affect its sales potential and therefore the returns that will be generated from the sale of t-shirts.
- Market Competition: The fast food restaurant market is highly saturated currently with various QSR brands local and international being in operation.
- Operational Challenges: A competitive price for meals and other products that the student’s food service provides can be challenging, although food quality must be maintained, staff is managed well and store inventory is checked for quality and quantity.
- Economic Factors: Fluctuating with economic periodic tables, increased cost of foods and inflation affect customers’ expenditure and costs of operations.
- Brand Dependence: This is because the Wow Momo brand is well known though franchisees depend on the company brand image and any drop in brand value will impact sales.
Hence, risk can be controlled through proper planning and selection and choosing the best location after research work has been done.
If you’re exploring opportunities in the retail sector, don’t miss our guide on Zudio Franchise Cost in India, where we cover everything you need to know about starting a franchise in this growing fashion brand.
Conclusion
Therefore, it can be recommended that the Food and Beverage business new entrant should invest in a Wow Momo franchise business since it was found to be profitable for the entrepreneurs. The consumption pattern of this brand with the help of a new menu and maintaining a good quality of the product makes the target market almost constant in different places. This means that Wow Momo has set a strategic position in the quick-service restaurant segment which makes it to be a strategic partner for franchisees.
As a franchisee, you have an idea, which comes with the support structure of the brand in question; train them, tell them how to run the business, and how to market it. This minimizes the risks that are normally associated with starting any new business and offers a track record that shows that the business ideology works. From the initial establishment of the outlet to the day-to-day running of the business, Wow Momo’s team makes efforts to ensure that franchisees have what it takes to do well in this intensely competitive sector.
In the same way, the so-called fast food, convenient and tasty products’ consumption tendency in the Indian market has a positive impact on the Wow Momo franchisees. Hence, it can be said that the brand has a long-term prospect in its operations especially in urban and semi-urban areas which already stand as an advantage due to the flexibility of the brand based on the customer choices.
Although the upfront costs and the recurrent expenses are rather high and need a rational funding plan, the high revenue rates and short payback time make this business very perspective. It is evident to anyone with passion and the right attributes to do business with Wow Momo that powerful and great success can be achieved. Deciding where to put your money is a crucial process; deciding to invest in a Wow Momo franchise means becoming part of an organization that embodies the promise of ‘Flavorful, Fast, Innovative’ and escalating a new gastronomic movement in India.
FAQs
1. How much does it cost to set up a Wow Momo franchise?
The total investment mainly varies from INR 15 Lakhs to INR 30 Lakhs based on the type and space of the outlet.
2. What kind of things does the initial and/or one-time fee include?
The investment includes the franchise fee, the initial equipment the infrastructure, the kitchen equipment, the interior design and the company branding.
3. What is the franchise fee of Wow Momo?
Yes, the brand fee is around INR 3 Lakhs to INR 5 Lakhs based on the store location and the size of the store proposed.
4. Are there any ongoing royalty fees?
Indeed, Wow Momo, pays a royalty fee of 6–8% of the monthly revenue for brand support and operations help.
5. How much revenue does one Wow Momo franchise make per month?
The target franchise outlets for fast food come between INR 6 Lakhs to INR 12 Lakhs per month basis the location and traffic generated at the outlets.
6. How many years does it take before starting to make a profit with a Wow Momo franchise?
There is almost unanimous agreement that it takes most franchisees only 2–3 years to obtain a full recovery of their investment because of very high 20–25% profit margins.
7. What assistance does Wow Momo offer the franchisees?
The benefits include extensive training, marketing, operating advice, and help with the supply chain.
8. What are the success factors of the Wow Momo franchise?
Picking a busy area, providing high-quality service, good operation of the business and local marketing strategies are key to its operation.
