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7 Best AI Tools for Social Media Management in 2024

Updated On: June 29, 2024

AI Tools for Social Media

Social media has become an essential tool in our daily lives, serving purposes such as communication, entertainment, and business activities. As of 2024, over 4.9 billion people worldwide are active social media users who exchange information, interact with others, and consume material on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. 

In order to optimize these platforms’ efficacy, AI Tools for Social Media have become indispensable resources. These technologies improve content development, curation, posting, and management, which helps to optimize social media strategy. In fact, studies show that businesses using AI tools for social media report a 30% increase in engagement and a 25% improvement in campaign performance, underscoring their effectiveness in enhancing social media use.

Users are enabled to assess the effectiveness of their paid campaigns and pinpoint areas for enhancement by means of AI-driven insights into critical indicators such as audience engagement, trending themes, and competitive performance. 

You may create more individualized content, make changes in real-time, and improve your social media strategy based on market data by utilizing AI Tools for Social Media. This integration of AI technology into social media platforms guarantees a more deliberate and significant presence.

Creating Social Media Content with AI

AI Tools for Social Media
AI Tools for Social Media
  • Identifying Your Audience: It is necessary to take into consideration their interests, preferences, and activity levels on the systems and platforms.
  • Set Clear Goals: This means you need to ask the following question before creating content: what is the goal of the content that you are creating?
    This may include building the brand’s recall, improving website traffic, or generating leads for a business.
  • Choose the Right Platforms: Choose the right social networks that your target audience is using or that fit your specific objectives.
    There are various forms of media and some of these are relevant at certain times while others are relevant to certain audiences.
  • Create a Content Calendar: Make a plan for the posts that you intend to post and always ensure that you have a schedule for the posts.
    Maintaining a schedule of the time you post something so that you can post frequently, to keep the audience’s interest level high.
  • Develop Diverse Content: Integrate article content, other image content, videos, infographics, and stories.
    Adapt the content category to each site’s benefits (for instance, pictures on Instagram, and business-related posts to LinkedIn).
  • Use Engaging Visuals: Visual imagery is compelling so capturing high-quality images and videos is essential.
    Many tools are available online such as Canva where people can customize pictures and add text.
  • Write Compelling Captions: Captions should be accurate, and captivating and should reflect the nature of the company’s operation in a certain tone.
    Combine all popular CTAs to urge the target audience to engage with your content.
  • Leverage Hashtags and Keywords: Hashtags should be used to enhance the searchability of content as well as to give a piece of content better rankings during a search.
    Some of the proposals to follow may include using keywords to make SEO better.
  • Engage with Your Audience: Engage the ad viewers actively through commenting and messaging. Follow the followers and respond by liking and sharing any of the posts they put up on their walls.
  • Analyze and Adjust: Watch the performance of the content and utilize analytic tools that would help in following up on the progress.
    Incorporate the results of data investigations into the further content modification process.
  • Drives Traffic and Conversions: Good content can always help you gain visitor traffic on your websites or your landing pages.

Also Read: Social Media Marketing Strategy

Here is the list of 7 tools you can use for social media:

1. Hootsuite Insights

AI Tools for Social Media - Hootsuite Insights
AI Tools for Social Media – Hootsuite Insights

Hootsuite Insights is an advanced AI platform for social listening and analytics. It assists companies with tracking online comments about them by continuously monitoring social media. The tool finds social media trends, displays brand mentions along with key phrases, and analyzes the sentiment of these mentions (positive, negative, or neutral). Additionally, it makes it possible for marketers to interact with their customer base more successfully.

Hootsuite Insights also allows users to compare performance and see what competitors are doing on social media. Customizable dashboards and reports help visualize data, real-time alerts assist in managing crises quickly. It allows for easy management of social media campaigns, post scheduling, and audience engagement within an all-inclusive and user-friendly interface accessible to everyone.

Key Features:

  • Social Listening: Get real-time reports on brand mentions and the search terms they relate to on different sites.
  • Sentiment Analysis: Immerse yourself in the overall culture and sentiment towards your brand.
  • Trend Analysis: This means that one must be able to identify potential trends and ensure that they are constantly utilized.
  • Competitive Analysis: This means that one can monitor competitors’ actions.

How It’s Useful:
Through Hootsuite Insights, marketers are able to track and monitor the conversations revolving around their brands, manage opportunities for engagement, and improve on marketing approaches by using actual data.


  • Professional (single user, 10 social accounts): $99/month (billed yearly)
  • Team (3 users, 20 social accounts): $249/month (billed yearly)
  • Enterprise (5+ users, 50+ social accounts): custom pricing

2. Canva

AI Tools for Social Media - Canva
AI Tools for Social Media – Canva

Canva also can be defined as a simple tool that enables the creation of graphics and content for social networks. It applies artificial intelligence to assist users in achieving a professional look without a professional skill level. The site offers a wide variety of templates for different media formats, making it easy to create everything from social media posts to presentations and posters.

So you don’t need to have a layout or any other graphic designing skills if you are creating using Canva. That is why the predesigned elements and AI-complete the majority of the task of creating an invitation, allowing users only to insert the undertaking on their own. The fact that it has many features that help generate content makes it ideal for anyone who wants to produce great content in a short span.

Key Features:

  • Drag-and-Drop Interface: Once again, the tool is very user-friendly, and the users do not need to have any experience in design or website layout.
  • Templates: Loads of postcard designs and patterns that provide the option to make tens of thousands of changes.
  • AI-Powered Design Suggestions: Follow the tips and guidelines to improve the quality of the designs.
  • Brand Kit: Ensure the branding of the game is consistent, using logos, fonts, and colors that have been set before.
  • Collaboration: Collaborate with counterparts from within the same team in real-time.

How It’s Useful:
It is helpful in making time and effort in ensuring that you will have a good design for your post and it is effective in making your posts on social media.


  • Free (includes designing and creating anything)
  • Canva Pro: $3.9/month (billed yearly) (Includes more powerful design tools, AI features and premium content)

3. Buffer

AI Tools for Social Media - Buffer
AI Tools for Social Media – Buffer

Buffer is an AI-supported tool that allows you to schedule your social media posts. It serves as a social media calendar where one is able to plan and post content during specific times when the audience is most likely to be online. This makes it easier for one to post on various social media platforms and make the accounts active. 

There is also one more advantage of using Buffer – all the social networks to which you want to post can be managed from one application. The AI tools assist in determining the best time to post and therefore you can spend less time on checking and rearranging your posting timings. This makes it a useful solution for anyone who wants to simplify their social media marketing.

Key Features:

  • Post Scheduling: Organize feed and plan for a certain period in several social networks.
  • Optimal Timing: Recommended post times are indicated as per the Activity Index, Engagement Rate, or Exposure Rate.
  • Analytics: Analyze post performance with tracking that is as intricate as it is customizable.
  • Content Curation: Find information and use the knowledge you acquired during your studies.
  • Team Collaboration: Continued existing synchronous collaboration with other team members.

How It’s Useful:
Besides, Buffer assists in scheduling your posts in the right hour to capture the audience, and therefore you don’t need to post for a certain period manually but just plan for the content creation and analysis.


  • A free version is available with basic functions for beginners
  • Essentials: $6/month or $5/month (billed yearly)
  • Team: $12/month or $10/month (billed yearly)
  • Agency: $120/month or $100/month (billed yearly)

4. Lately

AI Tools for Social Media - Lately
AI Tools for Social Media – Lately

Lately is an AI-based content generation and social media marketing platform that assists in converting long content into social media posts. It can turn blog posts, podcast episodes, and videos into short and catchy social media posts for your accounts. This makes it easy to feed your social media accounts with new content as and when they are required. 

 It is particularly suitable for reposting your content which can easily be transformed into materials suitable for social networks. It can transcribe videos and long articles to provide you with a set of short segments that can be turned into a constant stream of updates without having to produce fresh content frequently. This makes the management of your social media platforms easier and more effective.

Key Features:

  • Content Repurposing: Augment social media posting by churning out posts from longer editorial pieces of writing.
  • AI-Driven Suggestions: Receive suggestions on what type of post is suitable.
  • Analytics: Find out how your hits are doing and how effective your content is.
  • Social Scheduling: Create a blog post schedule and share content across various platforms.
  • Team Collaboration: Collaborate on the content itself and on the general approach to creating and distributing content.

How It’s Useful:
Lately boosts value within the already published information, helping to create a continuous inflow of topics for social media promotion without a need to produce new content.


  • Lite (single user, 4 social accounts): $49/month or $39/month (billed yearly)
  • Starter (single user, 10 social accounts): $119/month or $99/month (billed yearly)
  • Pro (single user, unlimited social accounts): $199/month or $179/month (billed yearly)

5. Sprout Social

AI Tools for Social Media - Sprout Social
AI Tools for Social Media – Sprout Social

Sprout Social is an artificial intelligence tool that enables organizations to operate social media accounts smoothly. It provides tools for content creation and posting, community management and moderation, and monitoring and analytics of social media. Nevertheless, Sprout Social comes with complex functions, though the layout is easy to understand and navigate for any business. 

It’s integrated with artificial intelligence that improves the efficiency of the platform and offers suggestions and performs certain tasks related to social media marketing. Sprout Social enables businesses to manage all the necessary processes related to social media interaction, as well as to analyze the effectiveness of posts and campaigns. This makes it a useful resource for the management of a proper social media presence.

Key Features:

  • Smart Inbox: Helps in responding to and managing all the social messages at one common central location.
  • Social Listening: Monitor brand awareness and trends in related advertising.
  • Analytics: Professional quality performance, reviews, and analysis.
  • Post Scheduling: Schedule your social media posts as they should be well-planned.
  • Collaboration Tools: It enables one to discuss things with the members of the team in a very effective way.

How It’s Useful:
Sprout Social is an AI-based application that consolidates all the tools needed to manage social media and offers useful analytics for the betterment of the strategies being used.


  • Standard: $249/month
  • Professional: $399/month
  • Advanced: $499/month
  • Enterprise: Contact for pricing

6. BuzzSumo

AI Tools for Social Media - BuzzSumo
AI Tools for Social Media – BuzzSumo

BuzzSumo is an AI marketing tool that enables marketers to find out and analyze the content and its performance. It is intended for the purpose of searching for popular topics with high interest, evaluating competitors’ activities, and identifying leaders in certain industries. 

 Here marketers can get some useful information about the content to share with the audience. This includes identifying articles, videos, and social media posts that are trending and are engaging the audience.

Thus, studying these trends will help businesses improve the content approach for targeting their audience and maintaining competitiveness in the chosen niche. The AI feature of BuzzSumo enables content marketing campaigns to be monitored and analyzed on their performance, which can help in the formulation of a marketing strategy.

Key Features:

  • Content Discovery: Helps to search content for the entered keywords.
  • Influencer Identification: Find out who are the upcoming and most active realistic bookmakers.
  • Content Analysis: This is especially important to understand what type of content is ideal for this type of audience.
  • Alerts: Get notifications for branding mentions and trends.
  • Competitor Analysis: Monitor the competitor’s implementation of content marketing.

How It’s Useful:
BuzzSumo enables content marketing planning since it has information about famous trends and types of articles which can help enhance your content that will be popular with your readers.


  • Content Creation: $199/month or $159/month (billed yearly)
  • PR & Comms: $299/month or $239/month (billed yearly)
  • Suite: $499/month or $399/month (billed yearly)
  • Enterprise: $999/month (billed yearly)

7. Later

AI Tools for Social Media - Later
AI Tools for Social Media – Later

Later is a visual content scheduling tool designed for Instagram and other social networks that allow users to plan and schedule visually appealing posts. It also has an AI capability that can help in managing and pre-scheduling posts so that the brand’s social media accounts remain active and appealing to the audience. 

 Later allows the users to upload photos and videos, write captions, and even see how their posts will look like on the Instagram feed. The tool also helps in scheduling of posts to be posted at the best time of the day or week depending on the traffic generated. This makes Later suitable for businesses, and influencers who want to schedule their posts and make sure they have a consistent aesthetic across different platforms.

Key Features:

  • Visual Planner: Drag-and-drop to plan your Instagram feed.
  • Scheduling: Automate post publishing for optimal times.
  • Analytics: Track performance and engagement metrics.
  • Link in bio: Create a shoppable Instagram feed.
  • Hashtag Suggestions: Get AI-driven hashtag recommendations.

How It’s Useful:
Later’s visual-first approach makes it easy to maintain a cohesive and attractive Instagram feed, driving better engagement and growth.


  • Starter: $25/month or $20.83/month (billed yearly)
  • Growth: $45/month or $37.50/month (billed yearly)
  • Advanced: $80/month or $66.67/month (billed yearly)

To Sum Up 

All in all, AI Tools for Social Media have brought a drastic change in the way people and firms interact with social media platforms including Facebook, Instagram, Twitter, and many others. Hootsuite Insights, Canva, Buffer, Lately, Sprout Social, BuzzSumo, and Later are some of the tools that use artificial intelligence in creating, scheduling, and analyzing content

Thus, the integration of AI into social media marketing strategies allows for identifying areas of audience engagement and enhancing the overall effectiveness of the campaigns. 

 The use of AI in the management of social media business leads to effectiveness in operations, discovery of trends, and audience preferences. Whether it refers to posting updates at the most convenient time, studying competitors’ plans, or converting large articles into smaller social media posts, these tools help users stay purposeful and engaging online. 

Thus, with the development of social networks, AI Tools for Social Media remain relevant for those who want to become leaders in Digital Marketing, providing a better understanding, productivity, and effectiveness of communication with the target audience.


What are the benefits of using AI tools for social media management?

AI tools for social media leverage artificial intelligence to automate, optimize, and enhance various aspects of social media management, including content creation, scheduling, analytics, and engagement.

How do AI tools help in social media management?

AI tools work on scheduling of posts, generation of content, analysis of data, etc., and of course, this enables marketers to devote time to planning and the creative side. They also offer guidelines and suggestions involving specific strategies and techniques to improve performance and interaction.

Is it OK if these AI tools are used in small businesses?

Indeed, there are a lot of interfaces permitting working with AI more conveniently and many of them are friendly with limited resources and thus appropriate for small businesses. 

What factors should I consider to select the right AI tool that suits my requirements?

Think about details including the date, the topic you would like to cover, or the traffic analysis you require. Choose functions that are important for you, which the tool supports, is simple to use, and is affordable. Most of the tools are available for free for a limited time; therefore, choose a tool that you would wish to work with for some time.

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