Haldiram’s is a well-known Indian multinational food company with business in sweets, snacks, and restaurants, which is famous for its rich portfolio of products ranging from conventional namkeens to sweets and ready-to-eat food. Haldiram’s was established in 1937 at Bikaner, Rajasthan. It is currently a household name with a vast presence locally as well as internationally. The Indian snack food industry has been growing incredibly strongly due to rising demand for convenient and packaged foods among consumers.
Haldiram’s, with a multifaceted product range and a strong brand, has been benefiting from this trend, recording massive top-line growth while increasing market share. Its focus on quality and R&D has enabled the firm to emerge as a market leader. The Indian snack market has been growing phenomenally over the past few years due to drivers like urbanization, shifting lifestyle patterns among end-consumers, and disposable income growth. The market size in 2024 was around ₹46,571.3 crore, with the year-on-year growth rate (CAGR) put at 8.63% to take it to ₹1,01,811.2 crore by 2033. This growth will reflect increasing demand for packaged and ready-to-cook food throughout India.
In this blog, we will explore everything you need to know about Haldiram Franchise Cost. From investment details to potential returns, we’ll break down what it takes to become a part of one of India’s most iconic and trusted food brands. If you’ve been considering starting your own food business, understanding the franchise cost of Haldiram’s is a great first step.
About Haldiram’s
Haldiram’s was founded by Ganga Bhishen Agarwal, affectionately referred to as Haldiram Ji, in 1937 at Bikaner in Rajasthan. He opened a small shop selling traditional sweets and namkeens, especially the then-popular Bikaneri Bhujia. The distinctive taste and quality of products won its popularity, and it led to growth beyond Bikaner.
In the 1970s, Haldiram’s established a factory in Jaipur, and another one in New Delhi in the early 1990s, in order to enable broader distribution throughout India. Over time, Haldiram’s diversified products to sweets, snacks, papads, cookies, and even Indian city-based restaurant chains. Today, Haldiram’s has several manufacturing units and an extensive international base with exports to several nations and services to millions of customers across the globe.
Haldiram’s Unique Selling Propositions (USPs)
- Original Taste and Quality: Haldiram’s is known for delivering original Indian taste, maintaining traditional recipes, and delivering quality ingredients to all its products.
- Variety of Products: The organization boasts a huge array of products starting from namkeens, sweets, ready-to-eat items, drinks, and bakery products, fulfilling a huge variety of customer tastes.
- Strong Brand Heritage: Spanning a time duration of more than eight decades, Haldiram’s has built a strong brand that instills the spirit of trust, reliability, and quality in the food industry.
- Innovative Product Development: Haldiram’s stays in sync with the times by creating innovative products that skillfully blend traditional and modern flavors to please both generations of younger and older individuals.
- Wide Chain of Distribution: Haldiram’s possesses a wide chain of distribution for the delivery of its product to cities, towns, rural areas, and export markets.
- Clean Manufacturing Process: Haldiram’s follows good cleanliness standards while carrying out its manufacturing process, thus creating better and safer products.
- Chic Packing: The company invests in fashionable and convenient packing, increases the shelf life of the product, and offers more attractiveness towards the consumer.
- Cultural Relevance: Haldiram’s brand products are festival and culture-captive Indian goods and therefore are liked naturally during festive and religious times.
- Global Presence: Haldiram’s international has adequate global presence with exporting to foreign nations and targeting Indian expatriate communities and Indian snack food-hunters worldwide looking for authentic Indian snack food.
- Customer Focus: The corporation strives to deliver customer satisfaction by guaranteeing quality delivery, option variety, and timely response services, building customer loyalty.
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Why Invest in Haldiram?
The investment in Haldiram’s provides several strategic benefits to investors and businesspeople because of its established brand value, stable past performance, and wide market coverage. The reasons for investment are as follows:
- Strong Brand Value and Established Trust: Haldiram’s is one brand that stands very high across Indian homes and is cherished because of its quality and taste. The brand enjoys consumer trust created over decades and provides any franchisee or investor with a massive head start.
- Product Diversification: From sweets and namkeens to frozen food and beverages, Haldiram’s has a massive list of items to its name catering to a huge customer group, thus ensuring continuity in sales across geographies and age groups.
- Categorized Market Base: With more than 400 products listed to its credit and business operations in more than 80 countries, Haldiram’s has strong domestic and international footprints, thus ensuring brand recall and continuity in demand.
- Resilient Top-Line Growth: Haldiram’s recorded more than ₹12,800 crore (~$1.5 billion) in revenue in FY 2023-24. Such strong top-line growth is an indication of a growing and healthy business model.
- Emerging Indian Snack Market: The Indian snack market will grow at a CAGR of 8.63% over 2033 to ₹1,01,811 crore. Haldiram’s has a lot to gain from the growth.
- Franchisee-Friendly Structure: Haldiram’s has over one franchise structure (Quick Service Restaurants, Casual Dining, Kiosks, etc.), with easy investment alternatives depending on location and capital.
- High ROI Potential: Owing to high traffic, high brand loyalty, and efficient supply chains, Haldiram franchises can easily become profitable within 2-3 years with great profit margins.
- Operational and Marketing Support: Franchisees are given end-to-end support including staff training, marketing, supply chain management, and quality inspection, which reduces risk for new investors.
- Global Expansion and Demand: As demand for Indian snacks increases internationally, Haldiram’s global expansion strategy offers investors the chance to expand into foreign markets.
- Ongoing Innovation: Haldiram’s continues to innovate new products and adapt based on shifting consumer tastes, is the market leader in position and up-to-date.
In total, Haldiram’s investment offers the stability of a heritage brand and the potential for growth by a new-generation FMCG giant.
Haldiram’s Business Model
Haldiram’s operates on a franchise model, allowing entrepreneurs to partner with the brand and establish outlets under its name. The business model includes various formats to suit different investment capacities and market demographics:
- Multi-channel distribution: Haldiram’s has its presence in different channels like retail, online, quick service restaurants (QSRs), casual dining, and exports to reach far and wide and serve a huge crowd of customers.
- Growth through franchisees: Haldiram’s growth is based on franchisees. It outsourced the business operations as well as name to franchisees in India as well as globally and took the company’s name as well as quality to a newer level everywhere.
- Regional factory outlets: To achieve regional demand for freshness as well as service to an optimal level, Haldiram’s has placed factory units strategically at places like Nagpur, Delhi, Kolkata, and Bikaner.
- Efficient supply chain network: There must be a time and efficient supply network, where supply is supplied to all food service and retail units with urgency to remove any operation barriers and maintain customer satisfaction.
- Best quality food and R&D: Spending huge amounts of money on R&D assists in creating new products as well as upholding the highest quality standards with testing laboratories within and current laboratories.
- Export strategy worldwide: Haldiram’s exports to over 80 nations with emphasis on the Indian expat market and growing demand worldwide for Indian snacks thus earning enormous foreign revenues.
- Collaborations and alliances: Strategic alliances such as airlines, e-retailers, and supermarkets facilitate brand touch points and coverage in retailing.
- Brand-client orientation: The brand leverages the old taste using new packaging and promotions, hitting a very high note on Indian values and gaining acceptability among young consumers.
- Franchisee formats to suit: From location to price point, Haldiram’s has different formats ranging from take-aways and kiosks to QSRs, and full restaurants in a bid to suit different investors.
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Initial Investment and Cost Breakdown
Initial investment and operating cost structure of a Haldiram franchise:
- Franchise cost: Haldiram franchise cost might be anywhere from ₹25 lakh to ₹50 lakh, depending on the structure—QSR (Quick Service Restaurant), casual dining, or kiosk.
- Set-up or infrastructural cost: ₹1 crore to ₹4 crores, considering the outlet’s size and site, would go into opening up a Haldiram’s outlet for interior design, branding, furnishings, and fitments for kitchens.
- Security deposit rent or real estate: A refundable security deposit to be paid on the takeover of a commercial lease has to be paid, and that will be ₹10 lakhs to ₹30 lakhs depending upon the property location and city size.
- Legal fees and license charges: FSSAI registration, trade license, and local municipal penalty can vary from ₹1 lakh to ₹2 lakhs.
- Initial inventory and stock: Initial stock of product, raw material, and packaging material can incur an expenditure of ₹5 lakhs to ₹10 lakhs.
- Staff recruitment and training: Recruitment and training staff, kitchen, and operation staff can incur an expenditure of ₹3 lakhs to ₹5 lakhs.
- Billing and technology infrastructure: Installation of POS, billing software, and CCTV can be completed with a single payment of ₹1 lakh to ₹3 lakhs.
- Promotion and advertisement: Regional promotion and opening offers could rise to ₹2 lakhs and ₹5 lakhs to create some buzz at the initial level.
Estimated total investment:
Depending on the location and structure, initial investment in a Haldiram franchise could be anywhere between ₹1.5 crores and ₹4 crores.
Such an investment keeps the franchise functional, compliant, and meeting Haldiram’s brand standards.
| Cost Component | Estimated Cost Range | Description |
| Franchise fee | ₹25 lakhs – ₹50 lakhs | One-time fee paid to Haldiram’s for using its brand and operating system |
| Infrastructure and setup cost | ₹1 crore – ₹4 crores | Expenses for interiors, furniture, kitchen equipment, and outlet setup |
| Real estate or rent deposit | ₹10 lakhs – ₹30 lakhs | Security deposit for leasing commercial space based on location and size |
| Licensing and legal fees | ₹1 lakh – ₹2 lakhs | Cost of obtaining FSSAI registration, trade license, and other legal permits |
| Inventory and initial stock | ₹5 lakhs – ₹10 lakhs | Investing in the launch’s completed items, packaging, and raw materials |
| Staff recruitment and training | ₹3 lakhs – ₹5 lakhs | Hiring and training employees for kitchen, service, and operations |
| Technology and billing systems | ₹1 lakh – ₹3 lakhs | CCTV setup, billing software, and point-of-sale devices |
| Marketing and promotions | ₹2 lakhs – ₹5 lakhs | Advertising and promotional activities during the outlet launch |
| Total Estimated Investment | ₹1.5 crores – ₹4 crores | Overall cost to set up a fully functional Haldiram franchise |
Estimated ROI for a Haldiram Franchise
ROI for a Haldiram franchise is expected to be high due to the brand’s popularity, regular customer demand, and product variety. Franchisees on average reach their break-even point in 2 to 3 years depending on location, management of operations, and the franchise format chosen.
A typical Haldiram franchise can generate between ₹15 lakhs and ₹40 lakhs in monthly revenue. The actual revenue depends on variables like traffic, menu size, and style of outlet- in terms of a kiosk, quick-service restaurant (QSR), or full dining setup.
Net profit margins are typically between 10% and 20% after operational expenses such as rent, wages, raw materials, and electricity are adjusted. Successful shops can earn a yearly profit of ₹20 lakhs to ₹80 lakhs or more.
With a high recall of the brand, repeat customers and excellent support from the parent organization, Haldiram franchisees can expect a good and comparatively fast return on investment.
Revenue Generation by Haldiram’s in Recent Years
Haldiram’s has continuously and impressively reported financial growth over the last few years, becoming a top Indian snack and food business. In the fiscal year 2022-23, Haldiram’s reported revenue stood at approximately ₹12,800 crore (about $1.5 billion), placing it among the highest-grossing Indian FMCG brands.
This was a significant increase from its previous year’s sales of about ₹9,000 crore in FY 2021-22. The company’s aggressive expansion, strong product portfolio, and new market entry played a significant role in the increase.
A combination of increasing demand for packaged food, increased urbanization, and increased global appeal has helped Haldiram’s grow its revenue figures. Further, its distribution in over 80 countries and tie-ups with big-box retailers and e-commerce portals are further fueling global sales.
As of 2025, Haldiram’s remains on track to potentially exceed ₹15,000 crore in annual revenue, solidifying itself as a leading food brand globally.
Support and Training Provided by Haldiram’s
Haldiram franchise businesses have complete institutional support along with training assistance for preserving brand quality standards and operation excellence. The support system covers several brief checkpoints that create operational success along with brand quality preservation.
- It offers necessary training for routine operating and handling functions along with hygiene practices to franchisees before opening new locations.
- Haldiram’s provides workforce recruitment assistance and training program creation assistance to the franchise enterprise.
- Design support for outlets, fit-out, and interior branding
- Logistics and supply chain assistance for product delivery promptly
- Periodic operational assistance and performance monitoring
- To carry out marketing campaigns that target local and regional geographic areas, the company uses advertising assistance.
- The firm operates an inventory management system and billing operations system that they dispense to their users.
- Regular quality control audits for uniformity in the brand
- Regular updates on new products and seasonal offerings
Through its well-organized support system, Haldiram enables young entrepreneurs to maintain business operations on par with Corporate standards and conduct customer service confidently. By franchising, owners have enhanced capability to minimize startup risk and better cope with operating their business operations.
Application Process for Haldirams Franchise
- Step 1: Visit Official Website: Go to haldiram.com and find the franchise section.
- Step 2: Complete the Franchise Request Form Give your information, preferred location, and financial capability.
- Step 3: Screening & Interview: Haldiram’s team will assess your profile and may invite you for a meeting.
- Step 4: Site Evaluation: If shortlisted, your proposed location will be evaluated.
- Step 5: Agreement Signing: Once approved, a franchise agreement is signed with terms and conditions.
- Step 6: Training & Setup: Haldiram’s provides the necessary training and helps set up your outlet.
- Step 7: Launch: Start up with branding and Haldiram’s launch assistance.
Challenges Faced by Haldiram Franchise
- High initial investment can act as a disadvantage for low-profile investors.
- The process of obtaining a good location with intensive customer flow involves high cost and competition.
- Ensuring the same standard of products throughout all outlets becomes challenging.
- Operations with the cost of wages of workers and raw materials can be expensive.
- Market share suffers due to massive competition from global and local snack companies.
- Flexibility and innovation to please local tastes.
- Logistics of supply chains, particularly in rural areas, can be problematic.
- Installation may be delayed by obtaining food safety certificates and adhering to regulations.
- Profit margins might be eroded by fluctuating raw material prices.
- Ongoing training and attention are necessary to maintain brand quality.
Conclusion
To sum up, investors who want to partner with a respected emerging brand can find their golden opportunity through Haldiram franchise ownership. Haldiram’s snack food market leads to dominance as it expands its positions in India and internationally through a broad product assortment and tested business operations.
Tourism franchise investors ought to consider Haldiram’s because the company consistently grows its revenue and those investments are highly rewarding. An established business investor or new franchise owner will find complete support and essential tools through Haldiram franchise to achieve success. Partnering with Haldiram allows you to become a leader in India’s highly rewarding and fast-moving food services because customer demand for quality packaged foods will continue to grow.
FAQs
1. What is the least amount of investment for a Haldiram franchise?
Around ₹50 lakhs for the kiosk model; more for full-service restaurants.
2. Do I need experience to start a Haldiram’s outlet?
No, but hospitality or business experience is desirable.
3. Does Haldiram’s offer raw material?
Yes, supplies are provided to franchisees by Haldiram’s central distribution network.
4. Can I start a Haldiram franchise in a Tier 2 or Tier 3 city?
Yes, after demand analysis and Haldiram’s approval.
5. How soon can a franchise be opened after approval?
Generally 3–6 months, depending on location and setup requirements.
