13 Best Facebook Marketing Tools: Boost Your Strategy | 2024

Facebook marketing mastery awaits! While Facebook remains a social media powerhouse, managing a thriving presence can feel daunting. Fear not, marketers! A treasure trove of tools exists to streamline your workflow and amplify your reach.

From crafting eye-catching content to scheduling engaging posts and deciphering audience insights, the Best Facebook marketing tools can become your secret weapons. Let’s delve into your top choices for conquering Facebook marketing!

Why is Facebook marketing Important These Days?

Facebook is the most prevalent social networking platform, with 2.89 billion monthly active workers and 9 million advertisers. It means you can reach numerous people at once, and it also allows you to connect with customers who may still need to be added to other social media platforms. Also, many users use this site to get news or learn about new products and services. So here are some essential points to deliberate before using these 12 Best Facebook marketing tools!

Increased brand awareness

Social media platforms let businesses reach a wider audience and increase brand awareness. By generating engaging content, businesses can attract followers and build a public of loyal customers. Social media also allows businesses to share their brand message with a broader audience, which can lead to more perceptibility and brand recognition.

Increased website traffic

Social media can drive traffic to a business’s website. By using links to their website in social media posts, businesses can encourage followers to visit their websites and learn more about their products and services. This can also improve search engine rankings using social media signals taken into account by search engines.

Improved customer engagement

Social media allows businesses to interact with their customers in real-time. By responding to comments and messages, companies can advance customer satisfaction and build a loyal customer base. Social media also allows businesses to gather customer feedback, which can be used to advance their products and services.

Improved brand loyalty

Social media allows businesses to build customer relationships and improve brand loyalty. Companies can make their followers feel unique and valued by sharing behind-the-scenes content, promotions, and exclusive offers. This can lead to increased customer retaining and word-of-mouth referrals.

12 Best Facebook Tools for Marketing

1. Facebook Audience Insights

First, discuss one of the most helpful Facebook marketing tools built into the platform. You can think of Facebook Audience Insights as Google Analytics for social media. If you take a business account, you can access Audience Insights for free to learn more about your followers.

This tool magnifies the wealth of information users share with the platform. So, in total basic demographics and location information, you can learn about your audience’s hobbies besides interests, relationship statuses, education levels, and more.

Key Features

• View demographics for Facebook as a whole or users connected to your page
• Monitor user movement on your Facebook page
• See “affinity scores” that tell you how likely your viewers are to like a topic.
• Create targeted ads grounded on your audience’s interests.

Pros:

• Furnishes a wealth of demographic data, including marital status, occupation, age, gender, and educational attainment. This facilitates the development of more appropriate marketing strategies and enhances audience comprehension.
• Offers data on the geographic distribution of the audience, allowing businesses to target certain regions more successfully.
• Analyzes consumer behavior, such as internet activity, device usage, and purchasing patterns, to help create more effective targeted marketing campaigns.
• Determines the audience’s interests and pastimes, which may be utilized to provide more interesting and pertinent content. 

Cons:

• The insights are limited to Facebook users and might not accurately reflect the demographics of the wider market.
• The quality and completeness of Facebook’s user data determines accuracy and relevancy.
• For novices, the tool may be complicated; it will take some time to understand and properly interpret the data.
• uses personal data, causing users and regulatory agencies to express privacy concerns.

2. Hootsuite

Hootsuite empowers you to schedule content across your social media profiles in addition pages, monitor user conversations, engage through followers, and more. It also offers content creation tools. That means you can do everything from writing and removal to uploading and scheduling content all from one dashboard.

There are many other social media manager podia out there, including AgoraPulse, Buffer, and Sprout Social, to name a few. HootSuite has the best balance between offering useful, high-quality features and affordable pricing, so we’ve singled it out. However, many of its participants are worth a look as well.

Key Features

• Schedule content for numerous Facebook profiles and pages
• Reply to and modest user content
• Create a shared library of brand properties to reuse across your accounts.
• Set up teams and assign precise tasks to them.

Pros:

• enables users to handle numerous social network profiles from a single dashboard on various sites (such as Facebook, Instagram, LinkedIn, Twitter, and Facebook).
• allows for scheduling postings ahead of time, guaranteeing consistent delivery of material without requiring manual posting.
• offers comprehensive reporting tools and analytics to monitor follower growth, engagement, and the effectiveness of specific posts and campaigns.
• features that let multiple users assign tasks, manage social media profiles, and optimize workflows to support team collaboration.

Cons:

• While Hootsuite offers a free plan, many of its advanced features are only available on paid plans, which can be expensive for small businesses or startups.
• The extensive features and functionalities can be overwhelming for new users, requiring time and effort to master
• The free plan has significant limitations, such as the number of social accounts that can be managed and the availability of advanced analytics.
• Some users report inconsistent customer support experiences, with delays in response times and varying levels of assistance.

3. MobileMonkey

MobileMonkey is a chatbot-based marketing tool that fits in with Facebook Messenger. It provides various features that can help you make the greatest of your ad campaigns and traffic to your page.

For starters, MobileMonkey contains a lead generator that auto-responds to messages and collects user contact data for you. You can then integrate this data into your email lists or re-engage users who have contacted you.

Key Features

• Integrate a Facebook Messenger chatbot on your website for an engaging live chat solution.
• Configure Facebook Messenger drip Crusades
• Capture leads by assembling contact info via Facebook Messenger
• Open automated chats with workers who click on your Facebook ads

Pros:

• enables users to handle numerous social network profiles from a single dashboard on various sites (such as Facebook, Instagram, LinkedIn, Twitter, and Facebook).
• allows for scheduling postings ahead of time, guaranteeing consistent delivery of material without requiring manual posting.
• offers comprehensive reporting tools and analytics to monitor follower growth, engagement, and the effectiveness of specific posts and campaigns.
• features that let multiple users assign tasks, manage social media profiles, and optimize workflows to support team collaboration. 

Cons:

• Despite having a free plan, MobileMonkey only offers many sophisticated capabilities on its higher-tiered subscription plans, which can be very expensive for small enterprises.
• Even with their intuitive interface, chatbot optimization and setup can have a learning curve, particularly for more complicated use cases.
• When compared to other specialist chatbot platforms, some users might find that there aren’t as many possibilities for customizing the appearance and behaviour of the chatbot.
• Periodic performance problems, such as sluggish reaction times or glitches, have been observed by users. These problems can negatively i

4. AdRoll

AdRoll is a Facebook marketing tool that’s perfect if you take products you want to promote across multiple networks. You can create and manage various ads on Facebook, Instagram, and other platforms using it.

The tool also enables you to sign up users to your correspondence list and use that list to send them automated marketing emails. On top of that, you can view insights into your viewers, how your website funnel is performing, and more.

Key Features

• Run e-commerce ads across numerous platforms, including Facebook
• Use retargeting ads on Facebook after users leave your website
• Sign up users to an email list you can use for e-commerce marketing determinations
• Gain access to analytics, then audience insights

Pros:

• offers display advertising, social media, and email solutions, enabling companies to manage multi-channel campaigns on a single platform.
• provides sophisticated retargeting technologies to assist companies in establishing a connection with website visitors with whom they have already established a rapport to boost conversion rate.
• Features an intuitive and easy-to-navigate interface, making it accessible for users with varying levels of expertise in digital advertising.
• Provides in-depth analytics and reporting tools to track the performance of advertising campaigns, helping businesses make data-driven decisions.

Cons:

• The UI is easy to use, but because there is a lot of functionality and customization options, there is a learning curve for beginners.
• A few clients lament lengthy wait periods, erratic assistance, and sluggish customer support.
• The approval process for commercials might be slow at times, delaying the launch of campaigns.
• AdRoll provides interfaces with many different systems; nonetheless, certain clients have experienced limitations or issues with particular integrations. 

 5. ShortStack

Facebook contests and giveaways can be effective strategies for raising your audience, getting followers to engage with you, and creating friendliness for your brand. However, these events take more work to organize on social media than you might expect.

With ShortStack, you can run contests in addition to giveaways with random winner selections, create forms so users can sign up, and embed Facebook tournaments on your website. This tool also supports multiple contests, including options where contributors must refer friends to increase their chances of winning or comment on exact posts to enter.

Key Features

• Run contests and hints on Facebook.
• Create refer-to-win, then post-specific contests
• Embed Facebook tournaments into your website
• Create simple forms so users can sign up for your challenges and giveaways

Pros:

• helps businesses efficiently nurture leads by making lead collection simple through forms and integrating with email marketing platforms for automated follow-ups.
• provides a large range of editable templates for various campaign kinds, including photo competitions, sweepstakes, and quizzes, enabling users to easily construct pages with a polished appearance.
• supports many campaign formats, and enables companies to interact with their audience in various ways. These formats include freebies, contests, surveys, quizzes, and landing pages.
• makes certain that every campaign and landing page is optimized for mobile, offering users across various devices a smooth and consistent experience. 

Cons:

• Although ShortStack provides a variety of pricing options, the price can be prohibitive, particularly for startups or small enterprises with tight resources. Higher-tier plans are the only ones that offer certain advanced features.
• Even with its intuitive UI, there can be a learning curve for novice users to make full use of all the features and capabilities.
• Larger or more intricate campaigns might not be able to make use of the free plan’s many restrictions on entries and features.
• Some consumers complain about inconsistent customer service, citing different degrees of help and response times.

6. Outgrow

When it comes to an emergent social media marketing strategy, it’s tempting to repost blog content or product updates. While these can be absolute methods, posting content that will drive engagement and get Facebook users eager about your brand is much more beneficial.

Outgrow can help by enabling you to create interactive social media such as quizzes, forms, surveys, calculators, and more. You can include your style and branding to make your posts pop and vicious circle the eyes of bored Facebook scrollers.

Key Features

• Create communicating content that’s optimized for engagement
• Apply your imprinting to your content
• Access detailed sales funnel analytics
• Set up chatbots through conditional messaging

Pros:

• allows companies to produce a range of interactive content formats, such as polls, surveys, quizzes, calculators, and assessments, all of which have a higher ability to keep users’ attention than static material.
• includes a user-friendly drag-and-drop editor that makes generating and altering interactive material without the need for technical knowledge unnecessary.
• provides a large selection of easily customizable pre-designed templates that may be altered to meet unique branding and content requirements, expediting the building process.
• able to generate leads with integrated forms, interactive content, and integration features that gather and organize lead data.

Cons:

• The amount of leads that can be gathered and the customization choices accessible are only two examples of the major limits of the free plan, which might not be enough for more intricate or large-scale campaigns.
• Some consumers complain about inconsistent customer service, citing different degrees of help and response times.
• Although the templates can be customized, some users might think that there aren’t as many alternatives as with other specialized tools—especially if they have very specific design requirements.
• For customers who simply require basic functionalities, the abundance of options can be overwhelming, making it more difficult for them to browse and locate what they need.
• The restricted export choices for data and reports, according to some users, can be a problem for companies that require greater flexibility in data management. 

7. Socialbakers

Socialbakers is a fantastic explanation if you’re struggling to find the perfect content ideas to grow and engage your Facebook audience. However, the way that it approaches finding is unique. With Socialbakers, you can access AI-generated advertising personas, enabling you to target better the content you post to Facebook. It likewise helps you identify influencers in your niche and follow trends on topics your audience might care about, as long as you have access to analytics.

Key Features

• Generate marketing personas
• Identify Facebook influencers in your niche
• Follow trends linked to your niche
• Gain access to analytics about your followers
• Schedule happy for multiple Facebook pages

Pros:

• Given that it provides a plethora of options for social media account administration, tracking, and organization, it may be considered a one-stop shop for social networking management.
• offers thorough analytics and reporting capabilities that enable businesses to track the effectiveness of their social media marketing campaigns and discover more about the preferences and interests of their target markets.
• uses artificial intelligence (AI) to provide useful information on popular subjects, when to post, and how to enhance content for more engagement.
• gives businesses access to a variety of audience analysis tools that enable them to discover more about the tastes, routines, and demographics of their followers to deliver more effective and tailored content. 

Cons:

• Social bakers can be costly, particularly for startups or small companies with little funding. Costs may apply for extensive features and careful preparation.
• Although the user interface is simple to use, the extensive feature set and in-depth statistics may be daunting to novice users. You will need to invest time and energy to become proficient.
• The restricted features of the free plan might not be enough for companies wishing to make full use of the platform.
• Consumers have complained about inconsistent customer service, citing different response times and degrees of help.

8. Pagemodo

If your Facebook pages are grief due to poor design, Pagemodo should be right up your alley. With this tool, you can quickly generate custom graphics that you can use for cover images and post-featured graphics besides custom tabs.

Key Features

• Create custom visuals for your Facebook Pages
• Schedule posts across numerous platforms
• Run contests and giveaways
• Gain entree to analytics about your followers

Pros:

• Because of its user-friendly design, Pagemodo is usable by users with different degrees of technical proficiency.
• From a single central dashboard, users may plan, produce, and publish content on several social media networks.
• offers a large selection of easily editable templates for making captivating Facebook posts, advertisements, and cover photographs that can improve the aesthetic appeal of social media profiles.
• includes content curation tools that make it easier for users to locate and distribute pertinent content to maintain an active and interesting social media feed. 

Cons:

• With few possibilities for integration, Pagemodo mostly concentrates on Facebook and Twitter, leaving less room for other well-known social networking sites like Instagram, LinkedIn, or Pinterest.
• In comparison to other social network management solutions, Pagemodo’s capabilities may not meet all the needs of every user, particularly for more sophisticated users.
• Despite the abundance of themes, there might not be as much room for personalization as there is, which could limit certain users’ ability to express themselves creatively.
• When problems arise, customers may find customer service to be frustratingly delayed or unresponsive at times, according to some reports. 

9. Planable Analytics

Planable Analytics is a Facebook analytics tool that stands out due to its clean, intuitive interface.  It lets you easily monitor your Facebook recital and refine your content strategy.  With Planable Analytics, Facebook marketers can quickly spot top-performing content and go in-depth for individual pieces.  And at the end of the month, create easy-to-read reports for clients and stakeholders. 

Planable Analytics is an add-on available for all paid plans, and it comes with a 7-day free trial.  Before deciding on Analytics, you can try all of Planable’s social media collaborations and scheduling features for free, for 50 posts, with no threads attached.

Key Features

• Run contests and hints on Facebook.
• Create refer-to-win, then post-specific contests
• Embed Facebook tournaments into your website
• Create simple forms so users can sign up for your challenges and giveaways

Pros:

• Teams may easily collaborate in real-time to create, evaluate, and approve social media content by utilizing Planable Analytics.
• Because of the tool’s easy-to-use design, even team members without technical expertise may utilize it, and new users’ learning curve is lowered.
• gives customers a wealth of scheduling and content preparation options so they can efficiently plan their posts across many social media networks.
• features an integrated feedback and approval system that enables people to comment on and accept content from the website. 

Cons:

• While it offers basic performance metrics, Planable Analytics may lack some advanced analytics features that more sophisticated tools provide.
• Can be relatively expensive for small businesses or individual users, especially when compared to other social media management tools with similar features.
• May have limited integration options with other marketing and analytics tools, which could be a drawback for users looking for a more interconnected workflow.
• The mobile app experience may not be as robust as the desktop version, potentially limiting on-the-go social media management.

10. Storyheap

Storyheap stands out as a dynamic tool calculated for marketers who analyze and optimize Facebook marketing campaigns.  Marketers can gain insights into campaign recitals and map out campaigns in a Facebook calendar, scheduling each stage separately. 

Storyheap’s spontaneous and easy-to-use scheduling, besides publishing tools, makes quick work of delivering social media content, so your team can pay attention to strengthening the strategy and effectively involving your clients.  Storyheap gives you the tools to replace cumbersome tasks through automated ease.

Key Features

• Run e-commerce ads across numerous platforms, including Facebook
• Use retargeting ads on Facebook after users leave your website
• Sign up users to an email list you can use for e-commerce marketing determinations
• Gain access to analytics, then audience insights

Pros:

• Using a single dashboard, Storyheap enables users to schedule and manage Stories on many social networking sites, including Facebook, Instagram, and Snapchat.
• helps users evaluate the efficacy of their Stories by offering thorough statistics and insights regarding Story performance, including measures like views, engagement, and completion rates.
• allows users to add text, stickers, and other interactive components to Stories directly within the platform, giving them more creative freedom.
• allows users to save time and effort when managing social media material by scheduling Stories ahead of time and scheduling automatic publishing. 

Cons:

• When compared to other all-inclusive social media management systems, Storyheap’s feature set may seem shallow to certain users, particularly when it comes to advanced analytics and integrated marketing efforts.
• The lack of a sophisticated mobile app experience compared to the desktop version may affect the ability to manage social media while on the road.
• Even with its user-friendly design, there may be a learning curve for novice users to get used to all the features and functionalities, especially when it comes to scheduling and speed optimization for Stories.

11. Canva

Canva allows businesses to create designs that are consistent with their branding easily.  The platform offers a wide range of design elements, such as graphics, images, and text, that can be easily added, modified, and moved to generate a unique design. 

Canva is a user-friendly graphic design tool that helps design persuasive content even with no designer on board.  Its drag-and-drop interface and tons of templates make it ideal for marketers and social media managers who need steady branding and quality graphics with minimal effort.

Key Features

• Schedule content for numerous Facebook profiles and pages
• Reply to and modest user content
• Create a shared library of brand properties to reuse across your accounts.
• Set up teams and assign precise tasks to them.

Pros:

• Designers of all experience levels can create visually appealing and professionally looking graphics and designs with Canva’s intuitive drag-and-drop interface.
• gives a huge selection of templates for various designs, saving time and effort when compared to beginning from scratch. Flyers, presentations, posters, social media graphics, and more are all included in these designs.
• allows users to modify backgrounds, typefaces, colors, and layouts to create highly personalized designs that go well with their brand or style.
• offers a wide range of effortlessly incorporated design components, including as shapes, images, symbols, and forms, to encourage anyone to express their creativity. 

Cons:

• Users who want certain file formats or print-ready designs may find that the export possibilities are fairly limited when compared to dedicated design tools.
• Even though it is simple to use, there might be a learning curve for those who are designing intricate or highly personalized designs, particularly if they are not familiar with design concepts.
• need an internet connection in order to access and utilize the platform and its capabilities, which may be problematic in settings where internet connectivity is erratic or restricted.
• It may be necessary to manage and organize carefully to ensure consistent branding across various designs and projects, especially when numerous teams or users are involved. 

12. Adobe Photoshop Express

Photoshop Express gives you the whole thing you need to quickly edit and transform images so they stand out on social and universally else.  And with the option to add premium features, you can make forward-thinking edits in a snap. 

Adobe Photoshop Express is a mobile app for photo editing and collages.  Although it’s less robust than its bigger brother, Photoshop, it’s perfect for quick edits like fixing exposure and lighting, adding filters, or removing objects from the picture.  It’s a great little free tool for when you’re on the go.

Key Features

• Schedule content for numerous Facebook profiles and pages
• Reply to and modest user content
• Create a shared library of brand properties to reuse across your accounts.
• Set up teams and assign precise tasks to them.

Pros:

• Gives clients extensive control over the quality of their photos by offering a variety of tools for editing for photo enhancement. Among these are adjustments for polishing, color balance, exposure, and cropping.
• Offers a large variety of filters and effects for adding artistic touches to photos, making it simpler for users to create a wide range of appearances and styles.
• Offers artistic capabilities that let users give their photos a unique touch, like borders, text overlays, overlays, and stickers.
• makes it simple to transfer projects and photographs between various Adobe programs by integrating with other Adobe products and services with ease. 

Cons:

• Inadequate file format handling capability when compared to desktop software, which could limit compatibility with particular kinds of images or projects.
• Professional picture editing software can be user-friendly, but there may be a learning curve for those who are not familiar with complex editing techniques or workflows.
• Depending on the editing device being used, different features or functionalities may be available in the desktop and mobile versions, which could impact the user experience.
• Professional users or those working on difficult editing jobs may find Adobe Photoshop Express to be less capable than the full edition of the program when it comes to advanced editing features and capabilities. 

13. Visme – A Facebook Marketing Tool

Visme allows marketers to tell beautiful brand stories on Facebook with stunning visuals. Visme’s AI tool easily transforms Facebook marketing, helping you create interesting ads, posts, and advertising content. This tool provides you with a series of Facebook’s exclusive professional, pre-defined templates. The AI-powered features allow you to personalize your visuals in just minutes, ensuring your content is both engaging and effective.

The best thing about Visme is that it’s a no-code design tool that helps your new hires on your social media team to instantly start creating beautiful graphics, and animations, for your Facebook marketing. You can plan, create, and schedule Facebook marketing content with Visme’s content calendar.  

Key Features

• Free Facebook ad templates to quickly insert your content and design ads. 
• Short of creative ideas? Leverage Visme’s AI-generated Facebook ad designs to create everything in seconds. Refine and polish it with AI TouchUp tools. 
• Highly niche-specific and precise audience-targeted templates.
• Quick social media post creation.
• Deliver your brand message louder and clearer with Visme’s all-in-one visual branding tools.
• Users can download the design projects, and share them with the team using a live link for better collaboration and teamwork. 
• Manage, organize, and collaborate with all design projects within your Visme’s Brand Kit. 
• Access to the brand elements within Visme’s AI Brand Wizard. 

Pros

• An all-in-one design tool to plan, create, execute, and market your brand on social media without needing any professional design experience. 
• User-friendliness allows your teams to use simple intuitive features to create visual content using templates. If you’ve unique ideas, you can create them from scratch.
• Drag and drop editor allows to 
• Millions of design assets help you broaden your creativity without needing to search for the right design elements for your projects. You can also use the AI search tool within Visme’s dashboard to find the right element. 
• Thousands of templates for each kind of Facebook marketing material. The templates are 100% customizable.  
• Bold elements for creating ads where you can use AI to broaden your creativity. 
• Access to the inept project analytics to monitor the performance of your Visme’s content. 

Cons 

• Since Visme is an online platform you’ll require internet connectivity to complete your design projects. 
• New users face difficulty in using a few features.  
• Some features require you to have a pro plan. For example, you can only have access to Visme’s analytics within the paid plans. 

To Sum Up

Facebook marketing can be a commanding way to grow your brand, but only if you have the right tools. Feeling overwhelmed by post scheduling, content creation, and audience targeting? Discover our guide to the best Facebook marketing tools to streamline your strategy and achieve success. We’re confident this article will be a valuable resource for you!

Read More: AI Tools for Social Media Management

FAQs

How can I practice Facebook marketing?

To implement your Facebook marketing, you’ll need a business Page and then a Facebook ad account. A Facebook Ad Account via Meta Ads Manager permits you to create and position campaigns to raise awareness of your brand and convert prospects to patrons across Facebook and Instagram.

What are the Facebook marketing tools?

The best Facebook marketing tools are SocialPilot, A social media marketing tool, and ShortStack, A marketing platform for contests and giveaways. Agorapulse: Social media monitoring and scheduling tool.

How does Facebook marketing help to develop your business?

Through regular posting, engaging content, and targeted advertising, Facebook helps surge brand visibility. Consistent presence on the platform keeps your brand top-of-mind for potential customers, which can lead to increased recognition and trust.