Japanese fashion has established a unique niche in Indian’s diverse fashion market, uniting centuries-old craftsmanship with contemporary design. Japanese Clothing Brands based in India not only showcase outfits but also a philosophy of minimalism, quality, and functionality that is highly attractive to Indian consumers.
In UNIQLO with its everyday essentials and Yohji Yamamoto with its haute couture, the brands have something to offer to everyone. The Japanese Clothing Brands in India are facing unprecedented demands as the fashion-conscious population in India is increasingly global in tastes and preferences, creating new opportunities within the Clothing business. This guide will cover the 10 best brands that have managed to enter the Indian market, their distinct services, and the factors that have made them worthy in the face of a very competitive society.
Why Japanese Fashion Is Becoming Popular in India
- Market Growth & Demand: India’s apparel & fashion market is projected to reach USD 75–80 billion (₹6–6.8 lakh crore) by 2026. The overall apparel market CAGR is projected to rise by 8–9% (2024–2026).
- Changing Consumer Demographics: Urban middle-class population expected to cross 600 million by 2026.
- Quality & Cost-Per-Wear Advantage: Japanese garments last 2–3× longer than typical fast-fashion items
- Functional Clothing Demand: Athleisure & functional wear market in India growing at ~18% CAGR
- Brand Performance Indicators: UNIQLO India revenue crossed ₹1,000 crore, growing 25–30% YoY,
List of Top Japanese Clothing Brands in India at a Glance – Comparison
| Brand | Category | Price Range (₹) | Availability in India | Best For |
|---|---|---|---|---|
| UNIQLO | Affordable / Mass Premium | 799 – 7,990 | Strong physical & online presence (Delhi, Mumbai, etc.) | Daily casual wear, climate-friendly basics |
| MUJI | Mid-range | 1,290 – 8,000 | Physical stores + online | Timeless, eco-conscious wardrobe |
| Wacoal | Premium Innerwear | 2,500 – 12,000 | Department stores & online | High-quality lingerie & innerwear |
| Beams | Mid–High | 3,500 – 20,000 | Limited boutiques & online | Fashion-forward professionals |
| Onitsuka Tiger | Mid–Premium | 2,990 – 15,000 | Physical stores & online | Sporty street style lovers |
| Issey Miyake | Luxury | 15,000 – 1,00,000+ | Luxury stores & international online | Collectors & art-fashion lovers |
| Comme des Garçons | Luxury / Avant-garde | 8,000 – 1,50,000+ | Very limited, mostly online | Experimental fashion enthusiasts |
| Evisu | Premium Denim | 15,000 – 50,000+ | Select premium outlets & online | Serious denim collectors |
| BAPE (A Bathing Ape) | High-end Streetwear | 8,000 – 50,000+ | Resellers & online platforms | Streetwear & hip-hop fans |
| Yohji Yamamoto | Ultra Luxury | 30,000 – 3,00,000+ | Luxury boutiques & international retailers | High-fashion collectors |
Top 10 Best Japanese Clothing Brands in India (2026 Edition)
1. UNIQLO
- HQ: Tokyo, Japan
- Store Locations in India: Delhi NCR (Ambience Mall Vasant Kunj, Select Citywalk Saket, DLF Mall of India Noida), Mumbai (Phoenix Palladium, Phoenix Market City Kurla), Chandigarh (Elante Mall), Lucknow (Phoenix Palassio)
- Website: www.uniqlo.com/in
UNIQLO has been identified with low-cost Japanese quality in India. The brand transforms the fundamental line of clothing by introducing new technologies of fabrics, such as HeatTech or AIRism. Their LifeWear philosophy is based on simple, high-quality clothes that help in bettering everyday life. UNIQLO provides Japanese Clothing Brands based in India through its wide range of sizes and seasonal collections so that mainstream consumers can acquire them.
Key Products:
- HeatTech innerwear line.
- AIRism breathable clothing
- Ultra Light Down jackets
- Premium cotton t-shirts
Pricing Range: Affordable to mid-range, t-shirts that cost about ₹799, and jackets that cost between ₹2,990 and ₹7,990.
Best For: Daily casual attire shoppers with a desire to look and wear quality pieces with their year-round functional wear.
2. MUJI
- HQ: Tokyo, Japan
- Store Locations in India: Mumbai (Palladium Mall, Phoenix Market City), Delhi (Select Citywalk, Ambience Mall Vasant Kunj), Bangalore (Phoenix Market City)
- Website: www.muji.com/in
MUJI reflects the Japanese set of values of no brand quality goods; it has minimalistic clothing that focuses on natural materials and classic design. MUJI is one of the Japanese Clothing Brands located in India that has a holistic lifestyle. Their clothing will use organic cotton, linen, and other sustainable fabrics in natural color schemes that will establish collections that are not seasonal and encourage deliberate buying.
Key Products:
- Organic cotton basics
- Linen casual wear
- Cosy lounge wear packages.
- Seasonal collections of knitwear.
Pricing Range: Mid-range pricing where the shirts begin with an approximate ₹1,290 and the wholesome outfits are between ₹3,000-8000.
Best For: You want to wear minimalist fashion that is timeless, sustainable, and has a low-profile style.
3. Wacoal
- HQ: Kyoto, Japan
- Store Locations in India: Available through premium department stores and online platforms across major cities, including Mumbai, Delhi, Bangalore, and Chennai
- Website: www.wacoal.com
Wacoal has positioned itself as a high-end innerwearbrand among Japanese Clothing Brands based in India. The brand was founded in 1949 and includes both the attention to detail typical of a Japanese brand and a scientific examination of body types and comfort. The product lines of their lingerie and inner wear include superior fabric technology, flawless fit design, and sleek designs that have created customer loyalty amongst Indian consumers who are in need of high-quality undergarments.
Key Products:
- Lingerie collections: high-end collections.
- Comfortable everyday bras
- Shapewear and bodysuits
- Luxury nightwear pieces
Pricing Range: Premium market with a price of bras ₹2500-6000 and full sets ₹5000-12000.
Best For: Women who want to wear high-quality and comfortable innerwear with a high level of fit and high-quality fabrics.
4. Beams
- HQ: Tokyo, Japan
- Store Locations in India: Limited availability through select multi-brand boutiques in Mumbai and Delhi, primarily available online
- Website: www.beams.co.jp
Beams is the eclectic, edited way of fashion that Japanese retailers are skilled in. This is a multi-brand store and an agglomeration of clothes that focuses on the mix of American casual style with Japanese taste. Beams is one of the best Japanese Clothing Brands in India that has a younger generation audience as young professionals who want to wear modern and vintage-inspired clothes. Their well-chosen merchandise makes peculiar style declarations to fashion-sensitive people.
Key Products:
- Modern informal jackets.
- Denim items in the style of a vintage.
- Smart-casual dress shirts collection.
- Fashionable sportswear.
Pricing Range: The middle to high-end price category, where the shirts cost between ₹3,500-8,000 INR and the outerwear costs between ₹8,000-20,000 INR.
Best For: Urban youth who desire trendy style and classic vintage style.
5. Onitsuka Tiger
- HQ: Kobe, Japan
- Store Locations in India: Delhi (DLF Promenade, Select Citywalk), Mumbai (Palladium Mall, Phoenix Market City), Bangalore (UB City Mall)
- Website: www.onitsukatiger.com
Onitsuka Tiger is also known in the footwear industry, but their apparel line translates athletic heritage into casual wear. Their clothing collections are also the same brand in terms of the attention to detail and the quality that ensured the iconic status of their shoes. Onitsuka Tiger, as one of the best Japanese Clothing Brands in India that adopts the athleisure, provides sporty and fashionable attire, which is ideal among the active and fashionable Indian consumers who want to wear comfortable performance apparel.
Key Products:
- Sports-oriented jacket line.
- Performance casual t-shirts
- Track pants series
- Retro sportswear pieces
Pricing Range: Mid-premium prices with clothes at ₹2,990 onwards on t-shirts, ₹5,000-15,000 on entire outfits.
Best For: Sporty-casual wear with both performance and street style features is the best category to offer to the athleisure enthusiast.
6. Issey Miyake
- HQ: Tokyo, Japan
- Store Locations in India: Limited availability through luxury department stores in Mumbai and Delhi, primarily accessible through international online retailers
- Website: www.isseymiyake.com
Issey Miyake is the epitome of Japanese avant-garde. The groundbreaking technology of pleating and sculptural designs of the brand make clothes a wearable piece of art. Issey Miyake is one of the Japanese Clothing Brands of luxury in India that attracts collectors and fashion connoisseurs and is also innovative and artistic. Their most famous Pleats Please collection is a collection of practical luxury, and the machine-washable, wrinkle-free garments retain their pleated structure.
Key Products:
- Pleats Please collection
- HOMME PLISSÉ men’s line
- BAO BAO bags
- Innovative knitwear pieces
Pricing Range: Luxury segment and individual pieces costing up to ₹15,000 with full outfits costing between ₹30,000 and ₹1,00,000 and above.
Best For: Fashion lovers and art industry shoppers who desire the unique sculptural patterns and investment items.
7. Comme des Garçons
- HQ: Tokyo, Japan
- Store Locations in India: Extremely limited physical presence; available through select luxury boutiques in Mumbai and Delhi, primarily online through international platforms
- Website: www.comme-des-garcons.com
Comme des Garçons, or like boys in French, was a revolution in fashion, with deconstructed, conceptual designs. This brand is the most experimental franchise of the Clothing Brands belongs to Japan and was started by Rei Kawakubo. Their collections break traditional standards of beauty by having asymmetrical cuts, unconventional materials, and thought-provoking designs, and appeal to the avant-garde fashion community in India and those interested in unique and original items.
Key Products:
- Jackets: deconstructed collection.
- Avant-garde shirt designs
- Conceptual dress pieces
- PLAY casual line
Pricing Range: Premium to luxury with PLAY line costing ₹8,000 to ₹15,000 and main line articles costing ₹25,000-₹15,000+ Applicable.
Best For: Fashion experimenters and avant-garde enthusiasts who want out-of-the-box designer items that make a statement.
8. Evisu
- HQ: Osaka, Japan
- Store Locations in India: Select premium retail outlets in Mumbai, Delhi, and Bangalore; growing online presence
- Website: www.evisu.com
Evisu enjoys cult status in the denim community, which has hand-painted seagull drawings and high-quality selvedge denim. Evisu is one of the Japanese Clothing Brands based in India that possesses the highest quality of denim workmanship. Every couple is carefully controlled in terms of quality and is usually widely decorated with craft elements. Indian denim lovers also value the fact that Evisu adheres to the old production techniques at the same time using modern fits that make the jeans investment items.
Key Products:
- Marked seagull logo jeans.
- Premium selvedge denim
- Hand-painted denim pieces
- Denim jackets collection
Pricing Range: Premium segment and jeans cost ₹15,000-40,000, and special editions cost above ₹50,000.
Best For: Denim lovers who want high-quality fabrics and handmade craftsmanship and to wear a signature jeans.
9. A Bathing Ape (BAPE)
- HQ: Tokyo, Japan
- Store Locations in India: No official stores; available through authorized resellers in Mumbai and Delhi, popular on online streetwear platforms
- Website: www.bape.com
The Japanese street style was characterized by BAPE due to its famous camouflage patterns and an ape head logo. BAPE is among the Japanese Clothing Brands operating in India that is popular among street wearers and fans of hip-hop culture. Drops are limited in number, which generates hype and exclusivity. Each brand is a collectible, collaborating with the world’s iconic names, be it artists or luxury brands. The ones who are boldly self-expressing are Indian youths who adhere to BAPE.
Key Products:
- Signature camo hoodies
- Shark full-zip hoodies
- Graphic t-shirt collections
- Limited editions that are collaborative.
Pricing Range: High-end streetwear, with t-shirts priced around ₹8000-₹15000 and a hoodie at ₹2000-₹50000.
Best For: Streetwear lovers and hip-hop culture fans in need of exclusive bold pieces.
10. Yohji Yamamoto
- HQ: Tokyo, Japan
- Store Locations in India: Extremely limited availability through luxury multi-brand boutiques in Mumbai and Delhi; primarily accessed through international luxury retailers
- Website: www.yohjiyamamoto.co.jp
Yohji Yamamoto is the embodiment of Japanese high-end fashion that consists of poetic, oversized fashion in mostly black colourways. The work of this master designer erases gender lines and glorifies the beauty of imperfection. Being one of the best Japanese Clothing Brands in India, Yohji Yamamoto appeals to serious fashion collectors and people, who consider clothing to be an art form. His work is classical in its beauty and wisdom.
Key Products:
- Signature oversized coats
- Flowing black dresses
- Y-3 sportswear collaboration
- Dismantled tailoring suits.
Pricing Range: High luxury category with products priced ₹30,000 and outfits priced ₹80,000- ₹3,00,000+.
Best For: Luxury fashion collectors who want classic artistic designs with philosophical undertones and museum quality designs.
Price Guide: Are Japanese Clothing Brands Affordable in India?
- Affordable Entry: Clothing Brands in India are available to middle-class consumers as they have an entry point with low prices (₹799- 3,000) with brands such as UNIQLO and MUJI.
- Mid-range Quality Investment: Wacoal, Beams, and Onitsuka Tiger ( ₹3000-15000 ) are brands that offer a good quality-price ratio to those wishing to upgrade their wardrobes regularly.
- Premium Segment Value: Evisu and BAPE ( ₹15,000-50,000) have pieces of investment that could be held and could bring uniqueness to serious fashion fans.
- Luxury Investment Pieces: Designer brands such as Issey Miyake, Comme des Garçons and Yohji Yamamoto ( ₹30,000 and above) are museum-quality fashion that are to be collected by the collector.
- Cost-Per-Wear Benefit: The Japanese quality construction insinuates a higher lifespan and thus, it is highly economical in terms of initial investment as opposed to fast fashion replacement.
Conclusion
It is apparent that the best Japanese Clothing Brands in India are indicators of the growing fashion awareness and the value attached to quality artistry in India. The range of products of the UNIQLO is based on the democratic foundations, and the haute couture of Yohji Yamamoto is varied to all budgets and tastes, offering valuable inspiration for entrepreneurs starting a clothing business in India. Japanese fashion ideology, in which quality is prioritised over quantity, innovativeness in tradition, and utilitarian beauty, has a strong appeal to the Indian consumers who are fed up with the disposable fast fashion.
Since Japanese Clothing companies in India are gaining momentum in the market by launching both physical units and online, they are not just selling clothes, they are also bringing another style of dressing and consumption. Be it affordable everyday staples or trendy investments, Japanese Clothing cmpanies based in India have strong alternatives to offer, which not only look good but also come with a long-lasting investment, and thus are becoming a part of what no Indian can do without at this point in time.
FAQs
Which Indian shops stock Japanese-branded clothes?
Official brand stores and large cities, high-end department stores, authorised multi-brand stores, and verified online outlets are available to purchase Authentic Japanese Clothing Brands in India. Always ensure that it is an official retailer.
Are Japanese clothing brands costlier than other foreign brands?
Prices are all over the board: UNIQLO and MUJI have fairly reasonable prices, such as Zara or H&M, but the luxury segment of the market, with such brands as Yohji Yamamoto, has very high prices, comparable to those of European designer apparel. The investment is usually justified by quality.
Are sizable Japanese clothing brands available that fit the Indian body types?
The majority of the Japanese Clothing Brands in India have also changed their sizes to suit the Indian market. UNIQLO and MUJI have long size lines, but prices may have luxury brands that prefer trying out and then buying as they utilize Japanese sizing.
What do I do to tell you about a great Japanese clothing brand and counterfeits?
Only buy with licensed retailers, inspect against correct tags and labels, confirm authentication codes where available and be suspicious of extremely low prices. The signs are quality stitching and cloth.
What is the most suitable Japanese brand of clothing to wear on a daily basis in India?
UNIQLO is a brand that dominates in everyday casual wear due to its practical style, new materials such as HeatTech and AIRism in line with the Indian climate, low prices, and high distribution in large cities of India.
