It has been an incredible transformation in the fashion market of India in recent years, and Korean clothing Brands in India have become a force in influencing the shopper’s style consciousness amongst the youth of the country. What began as a niche concern among K-pop fans has become a mainstream fashion trend, changing how Indians make clothing decisions. The minimalist design of the theatrical street wear trends, Korean fashion has gripped the thoughts of the Indian consumers who are gradually looking out of the box when it comes to traditional Western brands.
Korean culture has affected people through entertainment; this has developed an unprecedented demand for authentic Korean fashion pieces. With K-dramas featuring impeccably matched outfits and K-pop celebrities setting new style standards, Indian shoppers are seeking out Korean Clothing Brands in India to emulate the same looks. This has not only introduced new fashion sensibilities but also created a booming market for online and offline retailers of Korean fashion, providing significant opportunities in the country’s clothing business.
Rising Popularity of Korean Fashion (K-fashion, K-dramas, K-pop Influence)
- Youth Demographic: ~26% of India’s population (over 350 million people) are teens and young adults, the primary audience for K-fashion trends.
- K‑Drama & K‑Pop Influence: Google searches for Korean fashion-related terms in India grew by 45% in 2025–26, driven by shows and celebrities like BTS and BLACKPINK.
- Social Media Engagement: Instagram and TikTok reels featuring K-fashion trends have over 120 million views per month from Indian users.
- Market Access: Korean brands have grown their India reach by 30–40% YoY in online shipments, making imported K-fashion accessible in Tier 1–3 cities.
Why Indian Shoppers Love Korean Styles
- Simple but stylish: Korean fashion strikes a perfect balance between understated and modernity and, therefore, suits all occasions.
- Quality fabrics: Korean Clothing Brands in India are characterized by the use of high-quality materials that are appreciated for their durability and comfort, depending on the weather conditions.
- Affordable luxury: There is a variety of Korean brands with quality designs that are sold at a lower cost than the European luxury brands, which are not affordable to the middle-class consumer.
- Unisex-appeal: The gender-neutral style of most Korean fashion items is one that appeals to Gen Z customers who like fluid, inclusive fashion options.
- Individual palette: The Korean fashion brings with itself the unique color palette, be it the soft pastels or the vivid monochromes that are not just a regurgitation of the Indian fashion mainstream offerings.
Rapid Growth of Korean Clothing Brands & Online Stores in India
- Growth in E-commerce: The growth of Korean fashion online stores and special curbs in the Indian bigger shopping sites has exposed the Korean Clothing Brands in India to greater accessibility than before.
- Direct-to-consumer models: Most of the Korean brands are introducing India-oriented websites and apps, bypassing intermediaries and providing lower prices and guarantees of authenticity.
- Pop-up stores and exhibitions: Temporary retail experience in the most popular cities will enable Indian consumers to feel the Korean fashion with their hands prior to making a promise of purchasing it online.
- Influencer partnerships: Collaborative marketing with Indian fashion bloggers has generated specific marketing campaigns that are appealing to local consumers and can generate sales.
- Enhanced access to imports: The logistics and customs procedures have become simpler and easier to conduct and this has also resulted in the Korean fashion being imported in an easier and quicker manner and also makes foreign shopping even more accessible.
List of Top Korean Clothing Brands in India at a Glance
| Brand | HQ | Availability in India | Typical Price Range (₹) | Best For |
|---|---|---|---|---|
| Stylenanda | Seoul | Online (ships to India) | 1,500 – 6,000 | Streetwear |
| YesStyle | Hong Kong (K‑fashion marketplace) | Online (India shipping) | 800 – 5,000 | Variety & multiple brands |
| Aahwan | India (K‑inspired) | Physical stores (Delhi NCR) + Online | 600 – 3,500 | Affordable Korean‑style |
| Ader Error | Seoul | Online + select premium boutiques (Mumbai/Delhi) | 4,000 – 15,000 | Avant‑garde / premium |
| ADLV (Acme De La Vie) | Seoul | Online + resellers in major cities | 2,000 – 7,000 | Graphic streetwear |
| SPAO | Seoul | Online (India delivery) | 1,000 – 4,000 | Everyday basics |
| Musinsa Standard | Seoul | Online (global site ships to India) | 2,500 – 8,000 | Menswear basics & smart wear |
| Xexymix | Seoul | Online + select fitness fashion stores | 1,800 – 5,500 | Athleisure / activewear |
| LMC (Lost Management Cities) | Seoul | Online + premium streetwear stores | 5,000 – 18,000 | Streetwear / collectors |
| Matin Kim | Seoul | Online (luxury international shipping) | 8,000 – 25,000 | Luxury / avant‑garde |
Top 12 Korean Clothing Brands in India (Available Online & Offline)
1. Stylenanda
- HQ: Seoul
- Store Locations in India: Primarily available through their international website with shipping to major Indian cities including Mumbai, Delhi, Bangalore, and Hyderabad.
- Website: https://www.stylevana.com/en_US/
Stylenanda has positioned itself as one of the most popular Korean Clothing Brands in India, especially among the young female population who are keen on the K-fashion culture. This brand was created in 2004, and it transformed the Korean street fashion by bringing on board edgy, feminine, and experimental designs that defy the rules of fashion.
The unique aesthetic signature of the brand is a mix of vintage-based products and modern cuts that create a unique appearance that is nostalgic and modern.
Key Products:
- Korean-typed oversized graphic hoodies.
- Pleated mini skirts made of different fabrics.
- Distressed, cropped denim jackets.
- Palmolino pants in solid colors that are wide-leg.
- Floral dresses of vintage style.
Pricing Range: ₹1,500 to ₹6,000 per piece
Where to Buy: Official international website with worldwide shipping to India
Best For: Streetwear
2. YesStyle
- HQ: Hong Kong
- Store Locations in India: Exclusively online with delivery across India including tier-2 and tier-3 cities through their comprehensive shipping network.
- Website: https://www.yesstyle.com/en/home.html
YesStyle is a full-fledged online store that has emerged as the destination favorite of Indian customers in need of Korean Clothing Brands in the Indian market. Though it is not a Korean brand, YesStyle manages a vast range of Korean fashion brands, which is why it can be considered a one-stop shop to buy Korean fashion. The platform has both casual everyday fashion and formal work styles that address all kinds of style preferences and age segmentation.
The peculiar feature of YesStyle is that it has a convenient interface, the size manuals explicitly designed to fit the Asian body shapes, and frequent sales that help to make Korean fashion cheaper. This is especially valued by Indian customers, who prefer reviews with customer photos to help them make better purchase decisions. The shipping and customer service effectiveness have ensured that the platform is a trusted name in the K-fashion shopping of Indians.
Key Products:
- Oversized tees and t shirts of Korean style.
- Denim shorts and high-waisted pants.
- Loosely-fitting summer cardigans.
- Fashy bucket hats and other accessories.
- Oxfit coord sets and two-piece outfits.
Pricing Range: ₹800 to ₹5,000 depending on brand and product type
Where to Buy: YesStyle’s official website ships directly to India
Best For: Variety
3. Aahwan
- HQ: India
- Store Locations in India: Physical presence in the Delhi NCR region with online shipping available nationwide across all major Indian cities and towns.
- Website: https://www.aahwan.in/
Aahwan is a distinct merging model among the Korean Clothing Brands in India since it is an Indian brand strongly influenced by the aesthetics of the Korean fashion. This locally produced brand has managed to establish the K-fashion spirit and modify the designs to fit the Indian body shape, climate, and culture. Aahwan focuses on importing Korean trends into the Indian consumers at a much lower price compared to the direct importation of the products in Korea.
Key Products:
- Korean-inspired oversized blouses and shirts.
- Tops with frills on toddlers.
- Pleated trousers that are high-waisted.
- Knits and sweaters of pastel color.
- Hairpins and accessories of Korean style.
Pricing Range: ₹600 to ₹3,500 for most clothing items
Where to Buy: Aahwan’s official website and select Delhi boutiques
Best For: Affordability
4. Ader Error
- HQ: Seoul
- Store Locations in India: Available through select premium fashion retailers in Mumbai and Delhi, plus international shipping to India via their website.
- Website: https://www.adererror.com/in
Ader Error is one of the Korean Clothing Brands in India that is conceived as a conceptual fashion brand that merges the boundary between art, design, and wearable fashion. Ader Error is an art collective that was established in 2014 by a group of anonymous artists with the goal of creating a cult-like following around its artistic vision of streetwear.
The brand philosophy is founded on its concept of redesigning the ordinary, which has led to a collection characterized by unfeeling details, unusual proportions, and provocative design details. The aesthetic of Ader Error can be defined as the use of bold color blocks, oversized garments, and playful typography that sometimes has underlying messages.
Key Products:
- Hoodies in giant sizes and color-blocked.
- Large cargo pants in loose form with several pockets.
- Abstract t-shirts of statement graphics.
- Unisex bomber jackets
- Deconstructed denim pieces
Pricing Range: ₹4,000 to ₹15,000 per garment
Where to Buy: Brand website with India shipping and select high-end Indian retailers
Best For: Avant-garde
5. ADLV
- HQ: Seoul
- Store Locations in India: Primarily online through official website and authorized resellers in Mumbai, Bangalore, and Delhi with shipping across India.
- Website: https://en.acmedelavie.com/
ADLV (Acme De La Vie) has established a unique niche in the Korean Clothing Brands in India with its whimsical, graphic-driven designs that attract the younger generation, who are currently trendy and trendsetters. The brand has a classic style, which is centered on the strong cartoon drawings, specifically the iconic image of the baby face that has become a household name in the Korean fashion industry.
ADLV is a brand that is equally whimsical and intellectual in its approach to childhood, as well as up-to-date streetwear, thereby producing both entertaining and stylish garments.
Key Products:
- T-shirts in cartoon character designs.
- Embroidered playful hoodies.
- Loosely sweating trousers and jogging trousers.
- Bucket hats with branded designs.
- Socks and accessories printed.
Pricing Range: ₹2,000 to ₹7,000 for apparel
Where to Buy: Official website and authorized Korean fashion stores in India
Best For: Graphics
6. SPAO
- HQ: Seoul
- Store Locations in India: No physical stores yet, but available through online Korean fashion retailers with shipping to all major Indian cities.
- Website: https://spao.my/
With the most frequent descriptions being the Korean version of Uniqlo, SPAO has gained its reputation in the category of Korean Clothing Brands in India and has a team of high-quality basics with a trendy twist at affordable prices. Introduced in 2009, SPAO, which is created by E-Land Group, is dedicated to the production of comfortable everyday fashions that integrate modern fashion trends without seeking excessive emphasis.
The brand philosophy focuses on Indian people, who want versatile wardrobe elements that are simple, practical, and optimistic, which finds great relevance with the Indian consumers.
Key Products:
- Simple cotton t-shirts of various colors.
- Comfortable hoodie zip-ups
- Straight-fit jeans and denim
- Merchandise-wise cooperation with pop culture clothing franchises.
- Windbreaker jackets, light jackets.
Pricing Range: ₹1,000 to ₹4,000 for most items
Where to Buy: Online Korean fashion platforms shipping to India
Best For: Basics
7. Musinsa Standard
- HQ: Seoul
- Store Locations in India: Available exclusively online through their global platform with international shipping to major Indian cities.
- Website: https://global.musinsa.com/id/main
Musinsa Standard is the house brand of the biggest online fashion company in Korea, Musinsa, and within a short time, it has emerged as one of the most demanded Korean Clothing Brands in India amongst male fashion lovers. The brand represents modern Korean menswear: it has simple lines, natural color schemes, and focuses on quality workmanship.
Musinsa Standard centers on making wardrobe basics that are brought to the next level with thoughtful design details and high-quality materials. The style of the brand is more along the lines of minimalism with a masculine touch, providing items that can be used in casual and semi-formal environments.
Key Products:
- Relaxed-fit oxford shirts
- Tailored wide-leg trousers
- Bare bone sweatshirts.
- Sports coats and structured blazers.
- Premium cotton basic tees
Pricing Range: ₹2,500 to ₹8,000 per piece
Where to Buy: Musinsa Global website with India delivery
Best For: Menswear
8. Xexymix
- HQ: Seoul
- Store Locations in India: Available through their international website and select fitness fashion retailers in Mumbai and Bangalore with pan-India shipping.
- Website: https://en.xexymix.com/
Xexymix has transformed the athleisure category of the Korean Clothing Brands in India by integrating functionality with the feminine Korean fashion sense. The brand was created in 2016 and immediately gained momentum as a brand that focuses on active wear production that does not sacrifice on style, i.e., products that can be used in yoga, the gym, or a coffee shop.
Xexymix focuses on applying the latest fabric technologies that incorporate moisture-wicking, 4-way stretch, and body-contouring descriptions with a comfortable soft touch.
Key Products:
- Leggings with the tummy control.
- Sports bras with fashionable back prints.
- Workout tank and tops that are cropped.
- Seamless yoga pants
- Jacket athletic jackets (lightweight).
Pricing Range: ₹1,800 to ₹5,500 for activewear pieces
Where to Buy: Official website and fitness fashion stores in India
Best For: Activewear
9. LMC
- HQ: Seoul
- Store Locations in India: Available through premium streetwear boutiques in Mumbai and Delhi, plus international shipping via the official website.
- Website: https://lostmanagementcities.com/
Lost Management Cities (LMC) is the pinnacle of Korean street culture and has built its niche as one of the most sought-after Korean Clothing Brands amongst the Indian serious streetwear collector. LMC was founded in 2013 and is inspired by the hip-hop culture of the 1990s in the USA, but with the Korean design flavor, the style creates a sense of nostalgia and modernity at the same time.
The brand is also associated with small-edition releases, joint ventures with artists and other brands, and high-quality construction that warrants its high prices.
Key Products:
- The graphic hoodies are oversized and have bold prints.
- Slim fit carpenter jeans with utilities.
- Chest logo vintage-wash t-shirts.
- Embroidered coach jackets.
- Retro-inspired track pants
Pricing Range: ₹5,000 to ₹18,000 depending on piece
Where to Buy: Official website and high-end streetwear stores in India
Best For: Collectors
10. Matin Kim
- HQ: Seoul
- Store Locations in India: Exclusively available online through their official website and select luxury fashion e-tailers shipping to India.
- Website: https://matinkim.shop/
Matin Kim is among the most challenging and pioneering Korean clothing brands within the high-end fashion industry in India. The brand was founded in 2017 by a designer, Matin Kim, who aimed at breaking the traditional fashion norm by using experimental silhouettes and unusual combinations of fabrics.
The brand is defined by the use of architectural concepts of design, asymmetrical cuts, deconstructed elements, and avant-garde styling that works without gender borders. The collections by Matin Kim tend to have sustainable fabrics and ethical production, which attract the conscious customer in the metropolitan fashion sectors in India.
Key Products:
- Asymmetrical blazers that are deconstructed.
- Baggy experimentally-dressed shirts.
- Trouser with bizarre details, which are wide-leg.
- Statement outerwear pieces
- Dresses in avant-garde that are sculptural.
Pricing Range: ₹8,000 to ₹25,000 per garment
Where to Buy: Brand’s official online shop with international shipping
Best For: Luxury
11. O!Oi
- HQ: Seoul
- Store Locations in India: Available through Korean fashion boutiques in Delhi and online platforms specializing in Korean brands with India delivery.
- Website: https://www.seoulseoulkr.com/
O!Oi (pronounced oh-oi) adds a fresh, romantic touch to the world of Korean Clothing Brands in India, focusing primarily on feminine styles that have the sweet, dreamy air that Korean dramas usually have. The brand specializes in producing clothing that reflects the ulzzang style, which is a Korean term for best face with connotation of a cute and innocent fashion style that is popular among the Korean youth.
The designs in O!Oi are very light-colored in pastel shades, have delicate frills and bows, vintage-inspired patterns and figures complementing femininity without being overexplicit.
Key Products:
- Peter pan collar blouses
- Floral midi pleated skirts.
- Pearl Buttons Knit cardigans.
- A-line dresses made with vintage specifications.
- Sweater vests of pastel color.
Pricing Range: ₹1,500 to ₹5,000 for most pieces
Where to Buy: Korean fashion specialty stores online and in Delhi
Best For: Feminine
12. H8 Korea
- HQ: Seoul
- Store Locations in India: Available through select online retailers specializing in Korean fashion with shipping to major Indian cities.
- Website: https://h-eight.co.kr/
H8 Korea (H-Eight) is the last in our list of the best Korean Clothing Brands in India, as it specializes in contemporary casual wear, combining comfort and style. The brand has developed a name around the development of items that are versatile and attractive to men and women alike, and which are casual yet trendy in their daily attire.
The design philosophy of H8 is based on straight edges, high-quality garments, and minor details that enhance the simplistic outfits. The brand also has a good reputation in terms of high-quality knitwear, cozy loungewear, and tight-fitting bases that may be used to complete the Korean-based outfits.
Key Products:
- Cotton-blend sweatshirts that are soft.
- Cosy lounge attire sets.
- Basic crewneck sweaters
- Relaxed-fit cotton pants
- Minimalist long-sleeve tees
Pricing Range: ₹1,200 to ₹4,500 for apparel items
Where to Buy: Korean fashion online retailers shipping to India
Best For: Comfort
Price Guide — Are Korean Clothes Expensive in India?
Korean‑style clothes in India can feel a bit more expensive than typical local fast fashion, but it depends on where you buy them. You can find budget‑friendly options under ~₹500–₹1,500, while more imported pieces often cost ₹2,000–₹6,000+. Imported Korean fashion tends to be pricier due to shipping, import duties, and brand positioning.
| Clothing Type | Typical Price Range |
|---|---|
| Local Korean‑inspired styles (Meesho, Amazon) | ₹500 – ₹1,500 |
| Mid‑range Korean brands (online imports) | ₹1,000 – ₹4,000 |
| Higher‑end Korean pieces (premium brands/shipped) | ₹2,000 – ₹6,500+ |
| Seasonal items (jackets/coats) | ₹1,500 – ₹3,000+ in local markets |
Korean, Japanese & Chinese Clothing Brands — Market Comparison in India
| Category | Example Brands in India | Typical Price Range in India (₹) |
|---|---|---|
| Korean Clothing Brands | Stylenanda, Chuu, YesStyle, 87MM | 500 – 8,000 |
| Japanese Clothing Brands | Uniqlo, MUJI, Issey Miyake, Comme des Garçons, Yohji Yamamoto | 1,000 – 10,000 |
| Chinese Clothing / Fast Fashion | Shein India, Ximivogue | 350 – 1,500 |
Conclusion
Korean Clothing Brands emerging in India are not just a trend in the fashion industry, but a larger cultural adaptation of the Indian consumer to global influences of style. The Korean fashion bar has introduced a new outlook towards design, quality, and self-expression in the Indian market, testing the conservative ethnic wear and the traditional Western fashion quotient. K-dramas will keep the millions of Indian audience engaged, and as K-pop retains its cultural impact, the number of people who will be interested in authentic Korean fashion will only continue to grow in the years ahead, making it an exciting opportunity for those starting a clothing business in India.
The future of the Korean Clothing Brands in India is very bright. As the cultural exchange deepens, a better logistics framework, and more people accept foreign fashion trends, Korean brands are destined to gain permanent places in Indian wardrobes.
FAQs
Do we have a Korean clothing brand in physical stores in India?
Although a majority of the Korean Clothing Brands in India are mostly offered over the internet, there are exclusive brands such as Ader Error that can be found in some of the boutiques in Mumbai and Delhi. Most of the Korean fashion is, however, available on e-commerce sites and delivered internationally.
When will the order from Korean clothing websites to India be delivered?
Korean Clothing Brands shipping to India takes around 7-21 days depending on the brand and the shipping option selected. The express shipping options can speed up the delivery to 5-7 days, but they are quite expensive.
Are there any Korean clothing brands that provide sizing that fits Indian body types?
Korean brands are usually smaller than Western sizes, so it is advisable to check size charts and customer reviews very carefully. Aahwan is a Korean brand that specifically caters to Indian body types, whereas YesStyle is a giant online store that provides a detailed sizing guide for a better fit.
What is the online return policy for Korean fashion?
The return policies are different for every brand and platform. Usually, international orders can be returned only under strict conditions because of the high shipping costs, and therefore, it is super important to check the size before making a purchase. Some places, like YesStyle, do exchanges, but only for a limited time, and the customer is responsible for return shipping.
Will Korean clothes last in the Indian climate?
The Indian market for Korean clothing brands offers a variety of fabrics that are suitable for different climatic conditions. For summer, the collections are made of light and breathable materials, while for winter, the collections consist of good quality knits and layering clothing.
